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Laravel VS Ortto

Compare Laravel VS Ortto and see what are their differences

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Laravel logo Laravel

A PHP Framework For Web Artisans

Ortto logo Ortto

Journeys made simple. Your customer data, messaging and analytics working together.
  • Laravel Landing page
    Landing page //
    2023-07-24
  • Ortto Landing page
    Landing page //
    2022-12-08

Ortto is an Australian-founded global marketing platform. Since our launch, we have empowered over 10,000 businesses with our software. Ortto has recently launched its new platform, allowing online businesses to unify their customer data with their CDP (Customer Data Platform), segment key audiences across the customer lifecycle, activate these audiences with personalized, multichannel customer journeys, and analyze their business for growth with a powerful suite of BI tools. This all-in-one solution is revolutionizing how online businesses grow and scale, creating remarkable customer experiences.

Laravel

Website
laravel.com
Pricing URL
-
$ Details
Platforms
-
Release Date
-
Edit details

Ortto

Website
ortto.com
Pricing URL
Official Ortto Pricing
$ Details
freemium $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)
Platforms
Salesforce Zapier Cloud Magento Shopify WooCommerce BigCommerce Segment Google Facebook Typeform Stripe Slack Twitter Hubspot Chargebee
Release Date
2021 November
Edit details

Laravel features and specs

  • Eloquent ORM
    Laravel includes Eloquent ORM, which provides a beautiful and simple ActiveRecord implementation for working with your database. It allows for easy interaction with your databases, offering an intuitive syntax.
  • Blade Templating Engine
    The Blade templating engine offers a clean and efficient syntax for writing templates. It provides features like template inheritance and sections, which makes template design more manageable and organized.
  • Artisan CLI
    Laravel's Artisan Command Line Interface (CLI) allows developers to perform repetitive tasks and manage their Laravel project more efficiently with built-in commands for database migration, seeding, and building tasks.
  • Strong Community and Ecosystem
    Laravel has a large and active community that provides an abundance of resources, including packages, tutorials, and screencasts on Laracasts. This ecosystem allows for quick problem-solving and an extensive library of reusable components.
  • Robust Security Features
    Laravel provides built-in security features such as salted and hashed passwords, encryption, and protection against common vulnerabilities like SQL injection and cross-site request forgery (CSRF).
  • Efficient Testing
    Laravel comes with PHPUnit integrated, along with convenient helper methods, making writing test cases and performing automated testing more straightforward. This leads to better code reliability and fewer bugs.
  • Comprehensive Documentation
    Laravel has thorough and well-organized documentation that covers all its features in detail. This makes it easier for new and experienced developers to understand and use the framework effectively.

Possible disadvantages of Laravel

  • Performance Overhead
    Since Laravel is a full-featured framework, it includes many built-in functions and layers that can create performance overhead. For very high-performance applications, fine-tuning may be necessary.
  • Steep Learning Curve for Beginners
    For those new to web development or coming from a different programming paradigm, Laravel can be challenging to grasp initially due to its extensive features and modern PHP practices.
  • Heavy Dependency on Composer
    Laravel heavily relies on Composer for dependency management. While this is beneficial for package management, it can be a downside if you are not familiar with Composer or have issues managing packages.
  • Frequent Updates
    Laravel receives frequent updates and changes in the new versions, which can sometimes lead to compatibility issues with existing projects. Keeping up with the updates can be time-consuming.
  • Hosting Requirements
    Laravel requires specific server configurations and dependencies, which may not be available on all shared hosting services. This can necessitate using a Virtual Private Server (VPS) or dedicated server, which might have higher costs.

Ortto features and specs

  • User-Friendly Interface
    Ortto offers an intuitive and clean user interface that makes navigating and managing campaigns easier, even for those who are not tech-savvy.
  • Comprehensive Automation
    The platform provides robust automation features, allowing users to streamline marketing processes and save time on repetitive tasks.
  • Detailed Analytics
    Ortto offers in-depth analytics and reporting tools, enabling users to track the performance of their campaigns and make data-driven decisions.
  • Integration Capabilities
    It supports integration with various third-party applications, making it easier to synchronize data across different platforms.
  • Segmentation and Personalization
    Ortto provides powerful segmentation and personalization features, allowing businesses to target their audience more effectively.
  • Customer Support
    Users have access to reliable customer support to help resolve issues and guide them through any difficulties they might encounter.

Possible disadvantages of Ortto

  • Learning Curve
    Although user-friendly, some advanced features may require a steep learning curve for beginners to fully utilize the platform.
  • Pricing
    The cost of using Ortto may be higher compared to some competitors, which could be a concern for small businesses or startups with limited budgets.
  • Limited Customization
    Some users may find the customization options to be somewhat limited, especially if they have highly specific requirements for their campaigns.
  • Feature Overload
    The extensive features available on Ortto could be overwhelming for users who only need basic functionalities, potentially leading to underutilization.

Analysis of Laravel

Overall verdict

  • Yes, Laravel is considered a good framework for web development.

Why this product is good

  • Features
    Laravel includes a wide variety of built-in features such as authentication, routing, sessions, and caching, which accelerate the development process.
  • Community
    It has a large and active community which contributes to a rich ecosystem of packages and resources.
  • Ease of use
    Laravel emphasizes simplicity and elegance, making it relatively easy to use, especially for developers familiar with PHP.
  • Documentation
    It provides comprehensive and well-structured documentation, which is very helpful for beginners and experienced developers alike.
  • Modern tooling
    Laravel offers modern tooling with features like a robust CLI, built-in task scheduling, and an expressive ORM called Eloquent.

Recommended for

  • Developers looking to build scalable web applications with PHP.
  • Teams seeking a framework with a strong balance between power and ease of use.
  • Projects that benefit from built-in solutions for common web application requirements like authentication and API support.
  • Developers interested in a framework with out-of-the-box features and an expressive syntax.

Analysis of Ortto

Overall verdict

  • Ortto is a solid choice for businesses looking to streamline their marketing efforts and improve customer engagement through automation. Its robust feature set and ease of use make it a valuable tool for marketers who want to create more personalized experiences for their audience.

Why this product is good

  • Ortto is generally considered a good platform due to its comprehensive set of tools for marketing automation, customer journey mapping, and analytics. It allows businesses to engage with their audience efficiently by providing features like email automation, SMS marketing, and detailed customer insights. Users appreciate its intuitive user interface and the ability to easily integrate with various third-party applications, which enhances its functionality and makes it adaptable for different business needs.

Recommended for

    Ortto is highly recommended for small to medium-sized businesses and marketing teams that need a versatile and user-friendly marketing automation tool. It's particularly beneficial for organizations looking to enhance their customer journey management, automate campaigns, and gain deeper insights into customer behavior to optimize their marketing strategies.

Laravel videos

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Laravel in 100 seconds

More videos:

  • Review - Why Laravel is Still Best in 2018

Ortto videos

+ Add

Ortto walk through video

Category Popularity

0-100% (relative to Laravel and Ortto)

Laravel

Ortto

Developer Tools
100 100%
Developer Tools
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100
Web Frameworks
100 100%
Web Frameworks
0% 0
Email Marketing
0 0%
Email Marketing
100% 100

User comments

Share your experience with using Laravel and Ortto. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Laravel and Ortto

Laravel Reviews

Laravel vs. Symfony: A Comprehensive Comparison of PHP Frameworks
Laravel has a vibrant ecosystem with many first-party packages, such as Laravel Horizon for queue management, Laravel Echo for real-time events, and Laravel Sanctum for API authentication, that make it easy to extend functionality without much hassle.
Source: blog.radwebhosting.com
The 20 Best Laravel Alternatives for Web Development
Oh, you bet. When devs talk Symfony, they’re eyeing robustness and a modular vibe that Laravel fans might miss. Its reusable components could tempt even the most loyal Laravel artisans to at least take a peek.
Source: tms-outsource.com
Top 9 best Frameworks for web development
The best frameworks for web development include React, Angular, Vue.js, Django, Spring, Laravel, Ruby on Rails, Flask and Express.js. Each of these frameworks has its own advantages and distinctive features, so it is important to choose the framework that best suits the needs of your project.
Source: www.kiwop.com
Top 5 Laravel Alternatives
However, there are other excellent choices other than Laravel as well. So, let’s check out some excellent Laravel alternatives before you hire Laravel developers India for your web development project. This post provides you with a thorough understanding of the available web development framework choices and their benefits over Laravel. For that, let’s first discuss the...
Source: www.etatvasoft.com
Framework review: Laravel vs CodeIgniter
Let's start with CodeIgniter first. It focuses on performance and speed. It offers a simple, easy-to-learn syntax, making it ideal for beginners. CodeIgniter uses its own proprietary Active Record implementation for database operations, which provides a simple and intuitive way to interact with data. Unlike Laravel, CodeIgniter does not enforce a specific architectural...
Source: infinyhost.com

Ortto Reviews

Best 12 Klaviyo Alternatives for Shopify
Ortto, formerly known as Autopilot, allows you to view your marketing campaign through the eyes of your customers. That way, you have an idea of what needs to be adjusted. Create engaging campaigns with the drag and drop tool.
Source: adoric.com
15 Mailchimp Alternatives for SaaS Companies
Because of its focus, some of Ortto's features are more suitable for ecommerce businesses. However, the platform will help you welcome new users, send them one-off broadcasts, and schedule entire email campaigns.
Source: userlist.com
11 Best Omnisend Alternatives and Competitors for 2022
Ortto is an automated marketing platform that helps brands grow faster with customer data. It brings together businesses and customers by seamlessly uniting every interaction.
Source: www.aitrillion.com
10 Best Email Marketing Software & Email Automation Tools of 2020
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.
Source: www.ventureharbour.com
The 36 Best Marketing Automation Tools to Use in 2020
Autopilot takes an entirely different approach to marketing automation compared to the rest of the tools on this post. Instead of trying to build a complete all-in-one tool, Autopilot helps you work with the best-in-class tools. Autopilot offers native integrations with a good number of tools and an easy to use visual flow builder.
Source: encharge.io

Social recommendations and mentions

Based on our record, Laravel seems to be a lot more popular than Ortto. While we know about 241 links to Laravel, we've tracked only 8 mentions of Ortto. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Laravel mentions (241)

  • Build a Command Line TODO App with Goravel Console
    You may have used Laravel (personally, I’ve used it a lot!). I love its developer-friendly experience and straightforward architecture. However, for the Go community, something similar was missing. Enter Goravel—a framework that makes life easier for PHP developers like me who want to work with Go. - Source: dev.to / 5 months ago
  • I analyzed how Supabase and Laravel launched. Here's what I learned.
    Laravel is a PHP web framework used by developers around the world. In March 2024, they launched Laravel Cloud with a full lineup of updates. All dropped at once. - Source: dev.to / 3 months ago
  • How to Build a Blog with Laravel (& Send Slack Notifications)
    Laravel is a full-stack PHP framework that can be integrated with powerful front-end frameworks such as React or Vue.js. With Laravel, you’ll be creating websites and apps that are scalable and capable of growth. - Source: dev.to / about 2 months ago
  • Everything about AI Function Calling (MCP), the keyword for Agentic AI
    If you're planning to convert a backend server to an AI agent using function calling, avoid languages and frameworks that require developers to manually write JSON schemas, such as PHP Laravel and Java Spring RestDocs. - Source: dev.to / about 2 months ago
  • A Structured Workflow for "Vibe Coding" Full-Stack Apps
    Using a full-stack framework with batteries-included, such as Wasp for JavaScript (React, Node.js, Prisma) or Laravel for PHP, takes the complexity out of piecing the different parts of the stack together. Since these frameworks are opinionated, they've chosen a set of tools that work well together, and the have the added benefit of doing a lot of work under-the-hood. In the end, the AI can focus on just the... - Source: dev.to / 2 months ago
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Ortto mentions (8)

  • Taking email marketing to next level?
    I can teach you and set up ortto.com for free. Source: over 2 years ago
  • Sending automated order feed to fulfillment team..
    I can help you to setup this with ortto.com. Source: over 2 years ago
  • What marketing automation tools are you using in 2023?
    Https://ortto.com/ It can do so so much it's incredible. Source: over 2 years ago
  • Is it possible to make an interactive quiz or survey in Klaviyo?
    Your best option is ortto.com not only has all the quiz features but also has a CDP built in that makes the rating of that survey and segmentation of audiences. Source: over 2 years ago
  • I have a situation where i want to integrate woocommerce with Aweber. To tag/ untag or move subscribers from a list to another list. Based on subscription time/expiration. Is this doable?
    Yes https://ortto.com/ can do that, I help you to setup it for free. Send me a private msg. Source: over 2 years ago
View more

What are some alternatives?

When comparing Laravel and Ortto, you can also consider the following products

Django - The Web framework for perfectionists with deadlines

Adobe Marketo Engage - Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Ruby on Rails - Ruby on Rails is an open source full-stack web application framework for the Ruby programming...

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

CodeIgniter - A Fully Baked PHP Framework

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

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