We've used Sprout Social's free resizing tool (sproutsocial.com/landscape/) for ad assets, but we're looking for a more robust tool that goes behind single image assets which would include images, gifs, short video, and long video. Source: about 1 year ago

Image-shrinker is a simple, easy to use open source tool for shrinking images. Under the hood it uses pngquant, mozjpg, SVGO, and gifsicle. You can also install these tools individually if you need to compress some images. I often use pngquantafter exporting PNGs for web projects from Figma or similar tools. I literally run it like this:. - Source: dev.to / 9 months ago

Searching more I found https://pngquant.org/ which I could add to my bulk workflow to make most png's approach the jpeg size. Source: about 1 year ago

But this did prompt me to do some searching, and I see https://pngquant.org/ which seems to achieve jpeg like size reduction while maintaining the file as a png. One difference they note is that this method will typically preserve sharp edges better than jpeg (which is probably a strong plus for my type of use case). Source: about 1 year ago

Pngquant is also great for shaving filesizes down, but unlike oxipng, it's explicitly lossy. It'll reduce colors and even dither, but it will try to keep an image visually similar. Https://pngquant.org/. Source: over 1 year ago

Oxipng, pngquant and svgcleaner — optimizing images. Source: over 1 year ago