We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Koa.js seems to be a lot more popular than Latana. While we know about 36 links to Koa.js, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
In this example, we're using the serverless framework to quickly set up the Lambda function along with an API gateway for the entry point. The lambda function is a simple Koa REST API with a few functional endpoints. - Source: dev.to / 5 months ago
The initial step is to create our entry point, from where the page will be rendered. In this case, we will use the koa framework. - Source: dev.to / 8 months ago
Koa.js: By the team behind Express, Koa.js utilized async/await for middleware, resulting in cleaner and more readable code. - Source: dev.to / 9 months ago
Backend is more tricky. - RESTful APIs I prefer Koajs - For a RPC/microsevice, I have only used gRPC - For a CLI, yargs and inquirer. Source: over 1 year ago
There are lot of different frameworks out there. If you learn one, there is no guarantee that the next job you find will use the same. For example if you learn Express and the next one used Koa or Nest. - Source: dev.to / over 1 year ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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