We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Kanka.io should be more popular than Latana. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
When you said hopefully to include player campaign notes, I thought of kanka. It's somewhat less feature-rich, I think, but it is potentially-free and collaborative. Source: almost 2 years ago
Our group has been using Kanka (https://kanka.io/en) for the past few years and it’s been super helpful. Source: almost 2 years ago
Some people I know have recommended kanka: https://kanka.io/en. Source: about 2 years ago
I use Kanka, I’ve found it to be excellent. A few key points: - there are loads of different page types you can create, characters, locations, organisations, items, it’s quite varied. Although you can’t make custom ones I’ve never needed to. - you can easily link to other pages within your Kanka campaign by typing and @ followed by the name of the page, so @Barry will pop up a list for you to select from your... Source: over 2 years ago
I've also heard some pretty good things about Kanka (https://kanka.io/en), though I haven't tried it myself yet. Source: over 2 years ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: almost 3 years ago
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