Software Alternatives, Accelerators & Startups
Register | Login

Iterable VS Optimizely Data Platform

Compare Iterable VS Optimizely Data Platform and see what are their differences

happySEO
Create ai humanized SEO content tailored for ecommerce and small businesses with HappySEO tools. From ai writer to keyword research and analyze tools. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Iterable logo Iterable

Highly-personalized, mobile-optimized email marketing

Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
  • Iterable Landing page
    Landing page //
    2023-10-09
  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17

Iterable

Website
iterable.com
Release Date
2013 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Andrew Boni
Employees
250 - 499
Edit details

Optimizely Data Platform

Website
optimizely.com
Release Date
-
Edit details

Iterable features and specs

  • User-Friendly Interface
    Iterable offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise. This helps in designing email and marketing campaigns efficiently.
  • Advanced Segmentation
    With Iterable, users can create highly targeted segments using a variety of conditions, allowing for more personalized and effective marketing campaigns.
  • Cross-Channel Marketing
    Iterable supports a wide range of marketing channels including email, SMS, mobile push, and in-app notifications, facilitating cohesive and holistic marketing strategies.
  • Automation Capabilities
    Iterable provides robust automation features, enabling the creation of complex workflows for customer engagement and lifecycle campaigns, which can save time and increase efficiency.
  • Integration Options
    Iterable integrates with various other platforms and tools such as CRM systems, data warehouses, and social media, enhancing its functionality and versatility.
  • Real-Time Analytics
    The platform offers real-time analytics and reporting, giving marketers immediate insights into campaign performance to make data-driven decisions.

Possible disadvantages of Iterable

  • Cost
    Iterable can be expensive, especially for small to mid-sized businesses. The pricing might be a barrier for companies with limited marketing budgets.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and capabilities of Iterable can have a steep learning curve, requiring time and effort to fully master.
  • Support Response Times
    Some users have reported slow response times from customer support, which can be a drawback when immediate assistance is needed.
  • Limited Customization Options
    While Iterable offers many customization features, some users feel that it lacks depth in certain areas such as advanced customization of templates and workflows.
  • Complexity in Integration
    Integrating Iterable with other systems can sometimes be complex and may require technical expertise or dedicated resources, which can be challenging for smaller teams.

Optimizely Data Platform features and specs

No features have been listed yet.

Iterable videos

+ Add

The Iterable Growth Marketing Platform

More videos:

  • Review - Introducing Iterable Insights

Optimizely Data Platform videos

No Optimizely Data Platform videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Iterable and Optimizely Data Platform)

Iterable

Optimizely Data Platform

Email Marketing
82 82%
Email Marketing
18% 18
Business & Commerce
70 70%
Business & Commerce
30% 30
Social Media Tools
66 66%
Social Media Tools
34% 34
Marketing Automation
100 100%
Marketing Automation
0% 0

User comments

Share your experience with using Iterable and Optimizely Data Platform. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Iterable and Optimizely Data Platform

Iterable Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
Iterable has been designed to engage users through a well-structured communication and multiple channels. Iterable has gotten a lot of press. Some larger clients include Spotify, Zillow, DoorDash and Box.
Source: www.growthmarketingpro.com

Optimizely Data Platform Reviews

We have no reviews of Optimizely Data Platform yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Iterable seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Iterable mentions (5)

  • Curious new entry under DoorDash Dasher Application notification categories
    That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: about 2 years ago
  • Phishing attack underway using namecheap.com infrastructure
    Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / about 2 years ago
  • [TASK] Copy/come up with the CSS code to make my website background look like this example website's (in comments) background ($5)
    I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: about 3 years ago
  • 5 Million Users a Day From Snowflake to Iterable
    One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 3 years ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / over 3 years ago

Optimizely Data Platform mentions (0)

We have not tracked any mentions of Optimizely Data Platform yet. Tracking of Optimizely Data Platform recommendations started around Apr 2022.

What are some alternatives?

When comparing Iterable and Optimizely Data Platform, you can also consider the following products

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

Tealium AudienceStream - AudienceStream enables you to build a universal profile across all channels and take action with your systems in real time.

Swift Social - All-in-One Social Media Growth and Management Tool

Lyris HQ - Lyris HQ is now acquired by Aurea email marketing platform that provides you with the tools to create a value-driven email to attract more leads.

LeadsRX - LeadsRX is a marketing attribution software that gives marketers insights into which advertising campaigns result in conversions.

Drip - Turn more website visitors into customers with crash course

Loading...