IO Technologies VS PerceptInsight

Content Analytics and Editorial Dashboards for media.

Find more about editorial dashboards here

Features

1. Precise real-time analytics. Find out which articles are read at the moment, what grows and falls.
2. Evaluate your growth trends based on historical data.
3. Optimize your content with Headline A/B testing and overlay widget.
4. Get instant messages for any metric anomalies.

PLUS EXTRA

1. Evaluate the key metrics for your media with rating dashboards.
2. Control content productivity and monetization by authors, sections, articles, channels, etc.
3. Analyze audience behavior and trends using article-based, session-based and user-based filters. Filters are easily accessible within the main dashboard.
4. See the results from all your Facebook pages in one dashboard. Control your key social media metrics: reach, CTR, engagement, etc.
5. Collect the data from different media group resources in one database and one dashboard. Simplify your data export to third-party software and customer interaction.
6. Get easy-shareable native advertising report in one click
7. Be ready for the morning staff meeting with one dashboard. Includes the key metrics by articles, authors, sources and media in general.

IO's content analytics solution is trusted by 1000+ media worldwide.

Percept Insight is a revolutionary end to end SAAS offering that helps to build better business through deep insights and actionability and minimal costs. For marketeers this is a tool that allows them to create disproportionate impact by allowing them to configure realtime actions (they could be PNs, SMS, emails) basis various user actions.

For eg: If the marketing team wants to send a whatsapp notification to a cohort of users who drop off from their cart, they just have to configure it on the tool and the tool will do the rest of it near real time. There is no intermediate action of importing data to another tool that is required etc. And it will do it near real time.

It also enables them to do very clear attributions of their marketing campaigns and thus have a strong understanding of the entire user funnel right from app installs to order placement, or any other north star metric.

For product managers this tool gives effective insights into the user journey and how users interact with the app. It also allows them to form cohorts basis which they can do user analysis. For eg: It will allow for product managers to understand the time taken to place an order, or the amount of time somebody takes to reach a particular episode / page, or the most popular path to a destination etc. thus giving them deep insights into the performing and non performing features sets.

For sellers, and category managers it allows various kinds of slices on the data both historical as well as near real time with various kinds of visualisation techniques implemented that allows for zooming in and out of the data sets. For eg: It will allow category managers to understand brand affinity of customers in a given geography, or price sensitivity of a particular cohort of customers and allows for various kinds of visualisations on top of that data.

It helps provide insights on delivery details and seamlessly captures order state managements.