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Make.com VS Segment

Compare Make.com VS Segment and see what are their differences

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Make.com logo Make.com

Tool for workflow automation (Former Integromat)

Segment logo Segment

We make customer data simple.
  • Make.com Landing page
    Landing page //
    2022-07-05
  • Segment Landing page
    Landing page //
    2023-10-08

Make.com

Website
make.com
Pricing URL
Official Make.com Pricing
Release Date
-
Edit details

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Make.com features and specs

  • Ease of Use
    Make.com offers a user-friendly interface with drag-and-drop functionality, making it accessible for non-technical users.
  • Integration Options
    The platform supports a wide array of integrations with popular apps and services, enabling complex workflows.
  • Custom Workflows
    Users can create highly customized workflows tailored to specific business needs, allowing for greater flexibility.
  • Scalability
    Make.com is built to handle both small-scale and enterprise-level tasks, providing a scalable solution as your business grows.
  • Community and Support
    There is an active community and comprehensive support, including documentation and forums, to help users troubleshoot and optimize their usage.
  • Real-time Monitoring and Analytics
    The platform offers real-time monitoring and analytics, allowing users to track the performance of their workflows and make data-driven decisions.
  • Versatile Triggers and Actions
    Make.com offers a variety of triggers and actions that can be used to automate a wide range of tasks across different services.

Possible disadvantages of Make.com

  • Pricing
    The pricing structure can be expensive for small businesses or individual users, especially for advanced features and high-volume usage.
  • Learning Curve
    Despite its user-friendly design, there is still a learning curve for newcomers to understand all the capabilities and features.
  • Occasional Bugs
    Users have reported occasional bugs and issues, which can disrupt workflows and require troubleshooting.
  • Limited Offline Support
    Make.com heavily relies on internet connectivity, which can be a drawback for users requiring offline functionality.
  • Complexity for Advanced Features
    While basic workflows are easy to set up, leveraging more advanced features may require a deeper understanding of the platform and potentially some coding knowledge.
  • Dependency on Third-party Services
    The platform’s effectiveness is influenced by the reliability and performance of third-party services it integrates with, making it susceptible to external issues.
  • Data Privacy Concerns
    Storing and processing data through third-party services may raise privacy and compliance issues for businesses dealing with sensitive information.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Analysis of Make.com

Overall verdict

  • Overall, Make.com is considered a good platform for those looking to streamline processes and improve efficiency through automation. Its flexible and powerful features cater to a wide range of needs, although there may be a learning curve for those new to automation or with limited technical knowledge.

Why this product is good

  • Make.com, formerly known as Integromat, is a popular platform for automating workflows and integrating various software tools. It offers a visual interface that allows users to connect different applications and automate repetitive tasks, enhancing productivity. Its ability to create complex multi-step automations with various conditions and triggers makes it a robust tool for both small businesses and larger enterprises.

Recommended for

  • small business owners
  • project managers
  • IT professionals
  • digital marketers
  • anyone looking to automate tasks without extensive coding knowledge

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Make.com videos

+ Add

Zapier vs Integromat - Quick Comparison Review

More videos:

  • Review - Integromat feature tour
  • Review - Introduction to Integromat

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Make.com and Segment)

Make.com

Segment

Automation
100 100%
Automation
0% 0
Analytics
0 0%
Analytics
100% 100
Web Service Automation
88 88%
Web Service Automation
12% 12
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Make.com and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Make.com and Segment

Make.com Reviews

The Best n8n.io Alternatives for Workflow Automation in 2025
Make, formerly known as Integromat, is a versatile no-code platform that enables users to create sophisticated workflows with ease. It offers a visual workflow builder that allows users to connect various applications and services, define conditional logic, and manipulate data without writing any code. Make's strengths lie in its ability to handle complex workflows and its...
Source: latenode.com
N8n.io Alternatives
One of the standout features of Integromat is its flexibility and customization options. Users can set up multi-step workflows with conditional logic, ensuring that each automation is tailored to their specific needs. Additionally, Integromat offers advanced error handling and data manipulation capabilities, providing robust solutions for complex automation requirements. For...
Source: apix-drive.com
The Best MuleSoft Alternatives [2024]
Make (formerly Integromat) is an integration solution that allows you to automate and connect applications, databases, web services, chatbots, and other systems.
Source: exalate.com
Top 9 MuleSoft Alternatives & Competitors in 2024
Make, one of the best Mulesoft alternatives, the ultimate IT process automation tool for enhancing efficiency, productivity, and collaboration. By automating routine tasks, integrating with existing infrastructure, and offering powerful workflow automation, Make empowers your team to streamline processes and achieve remarkable results.
Source: www.zluri.com
Zapier vs. Make.com: Which Automation Tool Will Take the Business Lead?
Make.com offers a cost-effective option for those looking for a business process automation solution, even if it may compromise usability and integration. From your scenario, Make.com seems like a realistic alternative for those with a more limited budget or those willing to work with additional API documentation and webhooks instead of the broader integration that Zapier...
Source: www.listproductsreview.com

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Make.com mentions (0)

We have not tracked any mentions of Make.com yet. Tracking of Make.com recommendations started around Mar 2021.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 6 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
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What are some alternatives?

When comparing Make.com and Segment, you can also consider the following products

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.

Matomo - Matomo is an open-source web analytics platform

n8n.io - Free and open fair-code licensed node based Workflow Automation Tool. Easily automate tasks across different services.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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