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Instapage VS Optimizely

Compare Instapage VS Optimizely and see what are their differences

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Instapage logo Instapage

Backed by award winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Instapage Landing page
    Landing page //
    2023-10-14
  • Optimizely Landing page
    Landing page //
    2023-10-04

Instapage videos

+ Add

Landing Page Builder Review - TOP Landing Page Builder | INSTAPAGE Review 2020:

More videos:

  • Demo - Instapage Review: Is Instapage Worth It? Features & Landing Page Builder Demo
  • Review - Instapage First Impressions and Review (BEWARE)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Instapage and Optimizely)

Instapage

Optimizely

A/B Testing
27 27%
A/B Testing
73% 73
Landing Pages
100 100%
Landing Pages
0% 0
Analytics
22 22%
Analytics
78% 78
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Instapage and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Instapage and Optimizely

Instapage Reviews

Instapage Vs OLITT: Which Is The Best Landing Page Builder?
But if you have an existing website, it makes it easy to deploy the pages. In fact, with your Instapage account, you can and deploy multiple landing pages to different websites.
Source: olitt.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Instapage seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Instapage mentions (4)

  • Peak-end rule vs roach motel?
    I once tried using a page builder called Instapage. The only way to cancel the subscription was to tweet at their support. I make sure I tell anyone they are scammers and should never be trusted. Source: about 1 year ago
  • How to Start a Million Dollar Business this Weekend (according to Noah Kagan)
    Drive traffic to a basic sales page. Create a sales page and run traffic to see if people will buy or pre-order. You can use Unbounce or Instapage to create a sales page quickly. Be careful not to spend too much time playing around with ads, landing pages, etc. Just get it done! Source: about 2 years ago
  • Need Help Naming A New Product
    The quick context - it is a page builder like Unbounce or Instapage but it is really a DXP or Digital Experience Platform. The idea is out-of-the-box it can be implemented to create landing pages and micro-sites that are infinitely scalable and wicked fast or we can customize the product with other tools to make a "Composable" digital experience platform for the entire front end of any mid-market company or... Source: over 2 years ago
  • Bugs‌ ‌found‌ ‌in‌ Instapage SaaS. Bug‌ ‌Crawl‌
    Instapage is a six-in-one SaaS platform designed to ease the process of building high-converting landing pages. The first product it offers is the landing page itself, with over 500 layouts to choose from. Among the apparent benefits of building landing pages with Instapage are responsive design, reusable blocks, lightning page load speed, and built-in collaboration tools. Source: about 3 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Instapage and Optimizely, you can also consider the following products

Unbounce - Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LeadPages - LeadPages™ Software is the world's easiest landing page generator. It's the easiest way to build conversion optimized & mobile responsive landing pages.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Landingi - Build unlimited landing pages quickly and easily. Get more leads, maximize sales and watch your business grow.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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