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Instantly.ai VS Sparkpost

Compare Instantly.ai VS Sparkpost and see what are their differences

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Instantly.ai logo Instantly.ai

Build your own infinitely scalable cold email outreach system with Instantly.

Sparkpost logo Sparkpost

Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the world's non-spam email. Email delivery for companies big and small.
  • Instantly.ai Landing page
    Landing page //
    2023-10-21
  • Sparkpost Landing page
    Landing page //
    2023-07-22

Instantly.ai

Website
instantly.ai
Pricing URL
Official Instantly.ai Pricing
$ Details
-
Release Date
-
Edit details

Sparkpost

Website
sparkpost.com
Pricing URL
Official Sparkpost Pricing
$ Details
Release Date
2008 January
Startup details
Country
United States
State
Maryland
City
Columbia
Founder(s)
George Schlossnagle
Employees
250 - 499
Edit details

Instantly.ai features and specs

  • Speed of Campaign Creation
    Instantly allows users to set up email marketing campaigns quickly, saving valuable time and effort compared to traditional methods.
  • Automation Features
    The platform offers powerful automation tools, enabling users to automate follow-ups and manage responses effectively without manual intervention.
  • Integration Capabilities
    Instantly integrates with a variety of other tools and platforms, making it easier to streamline workflows and centralize data.
  • User-Friendly Interface
    The platform is designed with an intuitive user interface, making it easy for both beginners and experienced marketers to navigate and use.
  • Analytics and Reporting
    Instantly provides detailed analytics and reporting features, allowing users to measure the success of their campaigns and make informed decisions.

Possible disadvantages of Instantly.ai

  • Learning Curve
    Despite its user-friendly design, there may still be a learning curve for new users to fully utilize all of Instantly's advanced features.
  • Cost
    For small businesses or individual users, the cost of premium features may be prohibitive compared to other more budget-friendly options.
  • Email Deliverability
    Some users may experience issues with email deliverability, such as emails being marked as spam, which can impact campaign effectiveness.
  • Limited Customization
    Although it offers various templates and tools, there might be limited customization options for highly specific or complex campaign needs.
  • Support Availability
    The level of customer support available may not be sufficient for all users, particularly those requiring immediate or in-depth assistance.

Sparkpost features and specs

  • High Deliverability
    SparkPost is known for its high email deliverability rates, ensuring that your emails are less likely to end up in spam folders.
  • Comprehensive Analytics
    Provides detailed analytics and insights on email performance, including bounce rate, open rate, and click-through rates.
  • Scalability
    Capable of handling large volumes of emails, making it suitable for businesses of all sizes.
  • Advanced API
    Offers a robust and easy-to-use API for effective email integration into various applications and platforms.
  • Template Management
    Supports advanced template management features, including dynamic content and personalization.
  • Deliverability Tools
    Provides tools and support for maintaining good sender reputation, such as list hygiene and feedback loops.
  • Security
    Strong security features including TLS encryption, compliance with GDPR, and authentication mechanisms like DKIM and SPF.

Possible disadvantages of Sparkpost

  • Pricing
    Can be more expensive than some of its competitors, particularly for users with very high email volumes.
  • Learning Curve
    The platform has a steep learning curve, especially for users who are not experienced with email marketing tools.
  • Support
    While support options are available, some users have reported slow response times when dealing with issues.
  • User Interface
    The user interface can be considered less intuitive and harder to navigate for beginners compared to other email platforms.
  • Integration
    Integrations with third-party services can sometimes be challenging and may require additional technical expertise.

Analysis of Instantly.ai

Overall verdict

  • Yes, Instantly.ai is generally considered a good tool for email marketing automation, especially for sales and lead generation professionals.

Why this product is good

  • Instantly.ai provides an easy-to-use platform with strong features like automated email sequences, A/B testing, and personalized outreach, which help users efficiently manage and optimize their cold email campaigns. It is known for its user-friendly interface and the ability to scale outreach effectively.

Recommended for

  • Sales teams looking to automate their email outreach
  • Marketing professionals seeking to improve engagement through personalized emails
  • Startups and small businesses aiming to enhance their lead generation efforts
  • Freelancers who need a reliable tool for managing client email campaigns

Analysis of Sparkpost

Overall verdict

  • Sparkpost is generally considered a good choice for email delivery services, particularly for businesses that require reliable infrastructure and detailed analytics. Its combination of features and customer support makes it a competitive option in the email service provider market.

Why this product is good

  • Sparkpost is a popular email delivery service known for its high deliverability rates, robust analytics, and scalability. It provides powerful APIs and a user-friendly interface for managing email campaigns, making it a solid choice for businesses of all sizes. It also offers features like real-time analytics, email templates, and recipient engagement tracking, which help optimize email marketing strategies. Furthermore, its reputation for reliable infrastructure and customer support contributes to its positive standing among users.

Recommended for

  • Businesses looking for high email deliverability and detailed analytics
  • Companies that need scalable email solutions
  • Organizations that value reliable infrastructure and customer support
  • Marketing teams aiming to optimize their email campaigns

Instantly.ai videos

+ Add

Instantly Review - Creating A B2B Email Campaign With Instantly

More videos:

  • Review - Instantly Review: Increase Your Outreach Inboxing Results With Instantly
  • Review - Avoid emails going to spam with email warm up - Try Instantly lifetime

Sparkpost videos

+ Add

SparkPost Overview

Category Popularity

0-100% (relative to Instantly.ai and Sparkpost)

Instantly.ai

Sparkpost

Cold Emailing
100 100%
Cold Emailing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Sales And Marketing
100 100%
Sales And Marketing
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Instantly.ai and Sparkpost

Instantly.ai Reviews

Top 14 AI Lead Generation Software & Tools: A Detailed Comparison
Instantly.ai is a dynamic AI-powered engagement platform that automates interactions with website visitors in real time through intelligent chatbots. It specializes in qualifying leads, answering inquiries, and guiding users through the sales funnel directly from the website interface. This tool is particularly beneficial for businesses looking to enhance their customer...
Source: www.cience.com
Top 10 Lead Generation and Engagement Tools
Instantly.AI focuses on cold email outreach with features that allow businesses to scale their email campaigns efficiently. It helps to increase deliverability, automate follow-ups, and manage outreach campaigns at scale.
Source: rainex.io
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
Instantly’s warm up tool keeps your emails out of spam & improves your sending reputation by interacting positively with your emailsAI Optimizations for deliverability & response.
Source: inguide.in

Sparkpost Reviews

10 Top Mailgun Alternatives | Most Affordable Competitors 2019
SparkPost has got great uptime which is backed by SLAs. In fact, SparkPost’s burst SLAs assure sending of 10,000 emails per second.
Source: www.formget.com
8 Most Reliable Mandrill Alternative SMTP Relays
The first of the Mandrill Alternative SMTP Relays is the Sparkpost. Since 2001, Message Systems (SparkPost parent company) has built quite a reputation in email marketing platform. It is because Message Systems easily outperforms any other cloud or on-premises email marketing alternative, and provides the flexibility, deliverability, and control that is an absolute must in a...
Source: easysendy.com

Social recommendations and mentions

Based on our record, Instantly.ai should be more popular than Sparkpost. It has been mentiond 19 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Instantly.ai mentions (19)

  • Massive drop in sales, need advice
    Anywho, the old mailgun system was able to send emails immediately + had images in them. The recommendations we got were to remove ALL images, and instantly.ai has to delay a few minutes between email. So the emails get out slower and no images, plain text looks a lot more scammy to me and I assume also hurts conversions? Source: over 1 year ago
  • Snov or Lemlist
    What about instantly.ai? Any experience around that? Source: almost 2 years ago
  • Our first email ended up in the user's spam folder
    Yeah, well that's just how it works. You'll need to warm up your domain, there's a lot of ways to do it I would suggest something on the lines of https://instantly.ai/. Source: almost 2 years ago
  • How I've gotten thousands of customers (over 10 years) through cold outreach while only spending ~$50/month
    There are other tools for this also, like Hunter.io for prospecting and Lemlist or Instantly for sending. Source: almost 2 years ago
  • How to start email marketing alone? (beginner wanting to learn)
    Once the leads list is ready then setup email campaigns using hubspot.com , instantly.ai or snov.io (if you're just starting with low budget). Source: almost 2 years ago
View more

Sparkpost mentions (3)

  • The 7 best transactional email services for developers in 2023
    Sparkpost. Good deliverability and a robust set of analytics tools make this a solid choice. - Source: dev.to / over 1 year ago
  • What to do about outbound emails customers and vendors don't get?
    One of our staff was following up on orders to vendors via phone, and several said they didn't get our email with the PO. Someone said that sparkpost.com, Netsuite's email sender, was blacklisted. Blacklistings are hard (for me) to track down, especially since they clear up quickly. But blacklistings can trump most client's SPF/DKIM/whitelist guards. We are getting pushed by management to help ensure... Source: over 3 years ago
  • Post STMP Email Log Error
    Yes pretty much. In theory, you could use godaddy directly but sending emails through your web host is not something you want to do (They won't help much other than telling you to live with it). For better delivery of emails, you need transactional email providers. Not sure of your budget but my top choices are mandrillapp.com, sparkpost.com and sendgrid.com (in that order). Source: over 3 years ago

What are some alternatives?

When comparing Instantly.ai and Sparkpost, you can also consider the following products

lemlist - Send emails that get replies 💌

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

SmartLead.ai - Email Automation Platform

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

Reply.io - Reply.io is an AI-driven sales engagement platform that automates cold outreach through unlimited mailboxes, converts website traffic into booked meetings with AI Chat, and empowers your team to streamline the entire sales process with AI SDRs.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

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