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Instagram Ads VS Google Marketing Platform

Compare Instagram Ads VS Google Marketing Platform and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Instagram Ads logo Instagram Ads

With Instagram ads, businesses can drive awareness and increase its customer base through visuals. Learn how to advertise on Instagram and our ad formats.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Instagram Ads Landing page
    Landing page //
    2021-10-22
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Instagram Ads videos

+ Add

Trying Out My Instagram Ads... Instagram Product Review - Kayley Melissa

Google Marketing Platform videos

+ Add

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Instagram Ads and Google Marketing Platform)

Instagram Ads

Google Marketing Platform

Social Media Marketing
100 100%
Social Media Marketing
0% 0
Surveys
0 0%
Surveys
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using Instagram Ads and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Instagram Ads and Google Marketing Platform

Instagram Ads Reviews

Want to Diversify Your Marketing? Here Are 7 Alternatives to Facebook
It’s also easy to get started with Instagram ads if you’re currently advertising with Facebook. This is because Instagram ads are managed through Facebook’s ad manager.
Source: au.oberlo.com
10 Alternatives To Google And Facebook Ads
In addition to these differences, Instagram’s ads are more focused on visual inspiration. As their site puts it, “Instagram ads appear in a bold, linear format at the center of visual inspiration.” Visual appeal is critical to advertising success on Instagram, so make sure to get buy-in from your brand’s creative team before launching an Instagram ad account.
Source: www.ppchero.com
The 5 Best Alternatives to Facebook Ads Right Now
Whether you hype them over Instagram Stories, regular posts, or ads, a contest that has a clear Call-to-Action and an easy way for users to register to win will escalate your chances of being successful while promoting on Instagram.
Source: www.mobidea.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Instagram Ads should be more popular than Google Marketing Platform. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Instagram Ads mentions (3)

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Instagram Ads and Google Marketing Platform, you can also consider the following products

Twitter Ads - Twitter offers targeted ad placement on their ad platform.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Google Forms - Simple web forms from Google.

UpGrow - UpGrow is the Best Instagram Growth Service in 2024. ⚡ Get more real Instagram followers with our AI-powered growth engine to get 10x faster results. Get real Instagram followers with organic AI Growth and automation.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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