Software Alternatives, Accelerators & Startups
Register | Login

Improvado.io VS Optimizely

Compare Improvado.io VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Improvado.io logo Improvado.io

Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Improvado.io Landing page
    Landing page //
    2023-08-31

Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data. Real-time reports & dashboards eliminate manual reporting time by 90%. That’s what’ve done before for Ancestry, Asus, AdRoll and we can do it for you. Collaborate effectively with your team, other departments, and stakeholders. No more Tedious Manual Work, Errors or Discrepancies. Book a demo now at improvado.io

  • Optimizely Landing page
    Landing page //
    2023-10-04

Improvado.io features and specs

  • Data Extraction and Loading
    Integrate and manage data from 300+ sources
  • Data Transformation
    Make your marketing data analysis-ready
  • Marketing Common Data Model
    Automate cross-channel normalization
  • Professional Services
  • Managed Services
    Managed Data Warehouse
  • Data Synchronization
  • Managed API
    Managed data sources API
  • Data Pipeline Orchestration
  • Customizable
  • Customer Support
    24/7
  • Visualizations
  • Extraction templates

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Improvado.io

Overall verdict

  • Improvado.io is generally viewed positively among marketing professionals and data analysts for its efficiency in handling complex data integration and reporting tasks. However, as with any tool, its suitability may vary based on specific business needs and budget considerations.

Why this product is good

  • Improvado.io is considered a good tool because it centralizes marketing data across multiple platforms, allowing businesses to consolidate and visualize their analytics in a single dashboard. It supports a wide range of integrations, is customizable, and helps reduce the complexity and time spent on data aggregation and reporting. Its scalability makes it suitable for businesses of different sizes, adapting to varying marketing needs and data volumes.

Recommended for

    Improvado.io is recommended for marketing teams, data analysts, and businesses that require advanced data aggregation across multiple marketing channels. It's especially useful for organizations looking to streamline their reporting processes and gain deeper insights from integrated marketing data.

Improvado.io videos

+ Add

How to Leverage Data to Drive Massive Revenue - Sponsored by Improvado.io

More videos:

  • Demo - Improvado Demo - ETL for Marketers
  • Demo - Improvado Demo

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Improvado.io and Optimizely)

Improvado.io

Optimizely

Marketing
100 100%
Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Data Integration
100 100%
Data Integration
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Improvado.io and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Improvado.io and Optimizely

Improvado.io Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics’ cutting-edge data transformation functionality stands out more than Improvado’s basic offering. Improvado’s Marketing Common Data Model (MCDM) is an enterprise-grade transformation engine that enables companies to automatically standardize metrics across all channels and conduct automated data mapping and transformations with self-service or out-of-the-box...
Source: adsbot.co
Funnel.io Alternatives and Competitors in 2022
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture. It’s a great tool for marketing analysts, performance marketers, and managers of all levels, who use marketing data on a daily...
Source: improvado.io
15 Best ETL Tools in 2022 (A Complete Updated List)
Improvado is a data analytics software for marketers to help them keep all their data in one place. This marketing ETL platform will allow you to connect marketing API to any visualization tool and for that no need to have technical skills.
Source: www.softwaretestinghelp.com
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Improvado has a strong 4.5/5 on G2 with people not complaining much about anything. In cons, the high pricing was mentioned but considered reasonable with the level of support Improvado gives.
Source: windsor.ai
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.
Source: improvado.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Improvado.io seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Improvado.io mentions (1)

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Improvado.io and Optimizely, you can also consider the following products

tray.io - Enterprise-scale integration platform

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Loading...