Software Alternatives & Reviews

HootSuite VS Google Marketing Platform

Compare HootSuite VS Google Marketing Platform and see what are their differences

HootSuite logo HootSuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • HootSuite Landing page
    Landing page //
    2023-10-08
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

HootSuite videos

Hootsuite Review (Social Media Management Tool)

More videos:

  • Tutorial - How to Use Hootsuite in 11 Minutes
  • Review - Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to HootSuite and Google Marketing Platform)
Social Media Tools
100 100%
0% 0
Surveys
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using HootSuite and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare HootSuite and Google Marketing Platform

HootSuite Reviews

5 Best Taplio Alternatives to Consider Using in 2024
Hootsuite is an invaluable asset for any organization looking to streamline its social media strategy, offering a rich array of features that simplify management, enhance engagement, and provide deep insights into social media performance.
Source: authoredup.com
Hootsuite vs Sprout Social vs Agorapulse: Which One Will Be Best for Your Social Media Needs?
For example, Hootsuite only shows annual pricing on its pricing page. Also, Hootsuite provided muddled and misleading information about its Business plan pricing. Growing businesses are forced to jump from its Team plan to its far more heavily priced Business plan (which costs a whopping $7,200 just to start!) or the most expensive Enterprise plan (which starts at an...
Source: iag.me
Which tools help you to Measure the Success of your Website
Hootsuite: It is a segment leader that offers a complete package that helps in curating the content, measuring the traffic, and ROI, and even scheduling the posts.
Source: qpe.co.in
10 Free Logo Maker Platforms 2023
Hootsuite Brand Kit is a logo creator tool that is part of the Hootsuite social media management platform. The tool allows users to create a logo for business or individuals using a selection of templates and design elements, and includes options for adjusting the size, color, and font of each element. Hootsuite Brand Kit is free to use for Hootsuite users, but the social...
Source: qpe.co.in
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
HootSuite is ideal for large organizations that need collaboration and social media reporting features across multiple departments. Its high price makes Hootsuite not ideal for small businesses on a budget that requires a content-publishing-centric solution.
Source: planable.io

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, HootSuite should be more popular than Google Marketing Platform. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HootSuite mentions (11)

  • Unlock Your Success With Content Pillars for Instagram
    Hootsuite: Hootsuite is a comprehensive social media management platform that empowers you to effortlessly create and manage content pillars for your Instagram account. With its post scheduling, performance analysis, and account engagement features, Hootsuite enables you to optimize your Instagram presence and elevate your content strategy. Source: 11 months ago
  • What tools do you use for industry analysis?
    Hootsuite Insights: https://hootsuite.com/ - A social media analytics tool that allows you to track sentiment and engagement around your brand or industry. This data can help you to identify consumer preferences and trends. Source: about 1 year ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Be Transparent: Instagram (https://www.instagram.com/) and Facebook (https://www.facebook.com/) are social media websites that allow you to share behind-the-scenes glimpses of your business. You can use scheduling tools like Buffer (https://buffer.com/) or Hootsuite (https://hootsuite.com/) to manage and plan your social media content. Source: about 1 year ago
  • How to Build a Social Media Marketing Dashboard with ReactJS and Hootsuite API: A Step-by-Step Guide for Marketers
    Hootsuite account: You'll need a Hootsuite account to use their API and fetch social media data. If you don't already have one, you can sign up for a free trial at https://hootsuite.com/. Source: about 1 year ago
  • What are the tools you can't live without?
    Hootsuite - Social media is a crucial component of any affiliate marketing strategy. Hootsuite is a social media management tool that helps you schedule and publish. Source: about 1 year ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing HootSuite and Google Marketing Platform, you can also consider the following products

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Google Forms - Simple web forms from Google.

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.