Software Alternatives & Reviews

GTM Server VS Tracklution

Compare GTM Server VS Tracklution and see what are their differences

GTM Server logo GTM Server

Google Tag Manager Server-Side Tagging Made Easy. Few minutes set up, no credit card required.

Tracklution logo Tracklution

Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Better Tracking Made SIMPLE!
  • GTM Server Landing page
    Landing page //
    2023-05-09
  • Tracklution Landing page
    Landing page //
    2024-02-08
  • Tracklution Product description
    Product description //
    2024-02-08

Earn More by Tracking Smarter

Server-Side Tracking with a Simple Pixel Setup

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad platforms with a simple tracking pixel setup that every digital marketer is familiar with.

Improve ROAS

Client-side tracking pixels are already losing data. With Tracklution you deliver better and more data to ad platforms - on average +34.2% more compared to traditional tracking pixels - to improve your results and get more out of your ad spend.

Adapt to cookie deprecation

Client-side cookies are facing limitations, but with Tracklution you don't have to worry. With us you always comply with the most recent tracking requirements. We handle the difficult parts in tracking, while you focus on growing your business and reaching your goals.

95 % less cost

Forget costly development projects and maintenance work associated with server-side tracking. With Tracklution you get started effortlessly in a matter of minutes, not months, with only of fraction of the price compared to traditional server-side tracking solutions.

GTM Server

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Tracklution

$ Details
paid Free Trial €79.0 / Monthly
Platforms
Google Meta Facebook Instagram TikTok Snapchat Shopify WooCommerce Wordpress Bing LinkedIn
Release Date
2021 November

GTM Server features and specs

No features have been listed yet.

Tracklution features and specs

  • Server-Side Tracking: Yes
  • Conversion APIs: Yes
  • 1st-party Data Collection: Yes
  • 1st-party Cookies: Yes
  • Quick and easy installation to any website: Yes

GTM Server videos

GTM SERVER REVIEW (NEW MIC)

Tracklution videos

No Tracklution videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to GTM Server and Tracklution)
Analytics
66 66%
34% 34
eCommerce
0 0%
100% 100
Security & Privacy
74 74%
26% 26
API Tools
100 100%
0% 0

Questions and Answers

As answered by people managing GTM Server and Tracklution.

What makes your product unique?

Tracklution's answer:

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Why should a person choose your product over its competitors?

Tracklution's answer:

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

How would you describe your primary audience?

Tracklution's answer:

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

What's the story behind your product?

Tracklution's answer:

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

User comments

Share your experience with using GTM Server and Tracklution. For example, how are they different and which one is better?
Log in or Post with

Social recommendations and mentions

Based on our record, GTM Server seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

GTM Server mentions (1)

  • Measure for IOS changes for Facebook Ads
    Https://gtm-server.com/ is a good resource I have found, kind of makes life easy for the less technical. Source: about 3 years ago

Tracklution mentions (0)

We have not tracked any mentions of Tracklution yet. Tracking of Tracklution recommendations started around Oct 2023.

What are some alternatives?

When comparing GTM Server and Tracklution, you can also consider the following products

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Analyzify - Google tag manager and analytics app for your Shopify store

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Taggingthe solution to the demise of third party cookies.

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.