What are some alternatives?
When comparing Grub2Win and Visual BCD Editor, you can also consider the following products
EasyBCD - EasyBCD is NeoSmart Technologies multiple award-winning answer to tweaking Windows bootloader.
PLoP Boot Manager - The PLoP Boot Manager is a small program to boot different operating systems.
GRUB - Multiboot boot loader
EasyUEFI - Manage EFI/UEFI Boot Options & Manage EFI System Partitions & Fix EFI/UEFI Boot Issues
Grub Customizer - Grub Customizer is a graphical interface to configure the GRUB2/BURG settings and menuentries.
BootIt Bare Metal - BootIt Bare Metal is a boot manager and partition manager software utility.