Software Alternatives, Accelerators & Startups

Google Web Designer VS Lander

Compare Google Web Designer VS Lander and see what are their differences

Google Web Designer logo Google Web Designer

Google Web Designer is a free, professional-grade HTML5 authoring tool. Build interactive, animated HTML5 creative, no coding necessary.

Lander logo Lander

Lander is a powerful online tool to create Landing Pages.
  • Google Web Designer Landing page
    Landing page //
    2022-07-17
  • Lander Landing page
    Landing page //
    2021-10-14

Google Web Designer features and specs

  • Free to Use
    Google Web Designer is available at no cost, making it accessible for individuals and small businesses with limited budgets.
  • User-Friendly Interface
    Provides a visual interface that allows users to quickly design web content without extensive coding knowledge. The drag-and-drop functionality simplifies the design process.
  • Cross-Platform Compatibility
    Supports multiple platforms, including Windows, Mac, and Linux, ensuring that users can work on their preferred operating systems.
  • Integration with Google Services
    Seamless integration with other Google services and products, such as Google Ads and DoubleClick Studio, which is beneficial for creating interactive ad campaigns.
  • Animation Capabilities
    Powerful animation tools that enable designers to create rich, interactive web content and animations using HTML5, CSS3, and JavaScript.

Possible disadvantages of Google Web Designer

  • Learning Curve
    Although the interface is user-friendly, there is still a learning curve for users who are not familiar with web design principles.
  • Limited Templates
    Offers a limited number of pre-designed templates, which may restrict creativity and efficiency for users who prefer a template-based approach.
  • Performance Issues
    Some users report that the software can be slow or unresponsive, particularly with complex projects or on less powerful hardware.
  • Lack of Advanced Features
    May not have all the advanced features that professional web designers require, limiting its utility for complex or highly customized projects.
  • Dependency on Google Ecosystem
    While integration with Google services can be a pro, it can also be a con for users who prefer not to rely heavily on Google’s ecosystem.

Lander features and specs

  • User-Friendly Interface
    Lander offers an intuitive and easy-to-use interface, allowing users to create landing pages without needing extensive technical knowledge.
  • A/B Testing
    Lander provides built-in A/B testing tools, enabling users to experiment with different versions of landing pages to optimize conversion rates.
  • Customizable Templates
    The platform offers a variety of customizable templates, which can be easily tailored to fit different marketing needs and campaigns.
  • Integration Capabilities
    Lander integrates seamlessly with popular third-party tools and services such as CRM systems, email marketing providers, and analytics tools.
  • Responsive Design
    All landing pages created with Lander are mobile responsive, ensuring they look good and perform well on any device.
  • Lead Management
    Lander includes lead management features that help capture, track, and nurture leads effectively.

Possible disadvantages of Lander

  • Pricing
    Lander's pricing can be considered on the higher side for small businesses or individual users, which might make it less accessible for those on a tight budget.
  • Limited Advanced Features
    While Lander is user-friendly, it may lack some advanced features that more experienced marketers might look for in a landing page tool.
  • Page Load Time
    Some users have reported that landing pages created with Lander can experience slower load times, which could potentially impact user experience and conversion rates.
  • Customer Support
    Although Lander offers customer support, some users have found response times to be slower than desired.
  • Template Variety
    Despite offering customizable templates, the variety of templates available might not be extensive enough for all users' needs.

Analysis of Google Web Designer

Overall verdict

  • Overall, Google Web Designer is a good tool for both beginners and experienced designers who need a free, feature-rich platform for creating dynamic visual content. Despite its strengths, it's important to assess if its feature set aligns with your specific needs, as it might not cover very advanced design requirements or non-Google ecosystem integrations as effectively as some other specialized software might.

Why this product is good

  • Google Web Designer is considered a robust tool for creating interactive and animated design content. It provides an intuitive drag-and-drop interface, advanced design features, HTML5 and CSS3 support, and seamless integration with other Google services. This makes it appealing for users looking to create engaging web content without needing extensive coding knowledge.

Recommended for

  • Web designers who want a free platform with powerful animation and interactive content capabilities.
  • Users who already utilize other Google services and seek seamless integration.
  • Designers interested in creating HTML5 ad banners or engaging web content without deep coding expertise.
  • Beginners looking for an intuitive interface to start learning web design concepts.

Analysis of Lander

Overall verdict

  • Lander is a strong choice for individuals and businesses looking to create and manage landing pages efficiently, especially if they value ease of use and the ability to optimize content for conversions.

Why this product is good

  • Lander is a platform that offers a user-friendly interface for creating landing pages without requiring extensive coding knowledge.
  • It provides a variety of customizable templates that can help users quickly build professional-looking landing pages tailored to their needs.
  • Integrated A/B testing tools enable users to optimize their pages for better conversion rates based on real data.
  • The platform supports multiple integrations with popular marketing and CRM tools, which helps streamline workflows and enhance functionality.
  • Lander offers responsive design options to ensure that landing pages look great on all devices, enhancing user experience.

Recommended for

  • Small to medium-sized businesses that need an affordable, easy-to-use solution for building landing pages.
  • Digital marketers who want to quickly create, test, and iterate on landing pages to improve campaign conversions.
  • Entrepreneurs and startups who may lack extensive design or coding expertise but need professional-looking landing pages.
  • Marketing teams that require integration with existing tools to streamline their processes and enhance their digital marketing efforts.

Google Web Designer videos

Google Web Designer for Google Ads Demo

More videos:

  • Review - Google Web Designer for Beginners

Lander videos

Lander Pants by True Bias | My Complete Review

More videos:

  • Review - Review: Lander Carry System Rugged Gear Packs
  • Review - iMovR Lander - Best Standing Desk? (@RebirthofSOC)

Category Popularity

0-100% (relative to Google Web Designer and Lander)
CMS
81 81%
19% 19
A/B Testing
0 0%
100% 100
Website Builder
100 100%
0% 0
Website Testing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Web Designer and Lander

Google Web Designer Reviews

16 Best Web Design Software in 2022 [Essential Guide]
Google Web Designer is a free, professional-grade HTML5 authoring tool. Build interactive, animated HTML5 creative, no coding necessary. Use Google Web Designer’s advanced drawing tools to create and animate vector graphics. Set the color, gradient, line style, line thickness and opacity of your shapes.

Lander Reviews

5 Cheaper Alternatives to Unbounce (That Work!)
Features: Here’s another up-and-coming, very affordable tool. It excels at social sharing (though viral loop creation is not supported) and split testing includes traffic distribution (but is limited to 3 variants). One plus for Lander goes to their highly advanced builder, which allows a lot of customization, including moving elements around on-page.

Social recommendations and mentions

Based on our record, Google Web Designer should be more popular than Lander. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Web Designer mentions (10)

  • Lottie is an open format for animated vector graphics
    Https://webdesigner.withgoogle.com/ Expressive Animator (paid, but not expensive and with free trial), made for SVG animations, can also export Lottie. - Source: Hacker News / 6 days ago
  • Does anyone know a cheaper alternative to adobe animate
    Check out > https://webdesigner.withgoogle.com/. Source: about 2 years ago
  • Show HN: Construct Animate – our new browser-based animation tool
    This looks really nice. I'm reminded of a desktop app Google has called "Google Web Designer" which can do similar timeline based animations and exports to the same formats. But it's nice being able to do in the browser without downloading an app. However, Web Designer is free so there's that. Also, who knows how long Google will continue to support this app. https://webdesigner.withgoogle.com/. - Source: Hacker News / about 2 years ago
  • what are programs that are like Adobe animate, and also can open FLA's files
    I don't think .FLA files are compatible with any other software. Flash was originally its own product produced by Macromedia before adobe bought them out. There is only one other product that I know of that you can use a canvas to create animations and that is Google WebDesigner. I'm not sure if you can import FLA though. Source: over 2 years ago
  • Decker, a platform that builds on the legacy of Hypercard and classic macOS
    Google Web Designer which is closed source has Dreamweaver features including templates. See https://webdesigner.withgoogle.com/. - Source: Hacker News / over 2 years ago
View more

Lander mentions (1)

  • looking for landerapp.com
    Hi, urgently I need landerapp.com if anyone have inbox me. Source: almost 3 years ago

What are some alternatives?

When comparing Google Web Designer and Lander, you can also consider the following products

Nova Code Editor - Nova Code Editor is software that is used for writing and editing codes.

Pagewiz - An innovative landing page platform that lets you create, publish, and split-test landing pages.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Inbound Now - Build Landing pages, manage inbound leads, and create calls to actions to improve marketing with our Inbound Marketing Plugins for WordPress

Adobe Dreamweaver - Adobe Dreamweaver is a proprietary web development tool developed by Adobe Systems.

FrontMeter - The internet's most powerful AnyPage™ builder