Software Alternatives, Accelerators & Startups

Google Tag Manager VS Exponea

Compare Google Tag Manager VS Exponea and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Exponea logo Exponea

Exponea Packages. Our happiest customers are medium and large-sized B2C companies that generate a major part of their revenue online. Their average Net Promoter Score® is over 60.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Exponea Landing page
    Landing page //
    2023-02-07

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Exponea videos

Exponea (Customer Data Platform): A Quick Software Overview

More videos:

  • Review - Exponea x River Island Video - Next Level E-Commerce
  • Review - Виктор Крылов, Exponea - Время сеять, время жать

Category Popularity

0-100% (relative to Google Tag Manager and Exponea)
Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Exponea

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Exponea Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Exponea is a customer data platform and an enterprise-level marketing automation tool for eCommerce businesses.
Source: encharge.io

Social recommendations and mentions

Based on our record, Google Tag Manager should be more popular than Exponea. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

Exponea mentions (1)

  • Facebook Is Receiving Sensitive Medical Information from Hospital Websites
    To be fair, the majority of those gstatic connections are for things like fonts. When you are actually logged in there,s only one (for a font), and that is cached by the browser (because you've received it already). Worryingly, I saw requests (that ublock stopped) to https://exponea.com/, dc.services.visualstudio.com/v2/track, and googletagmanager, _and_ if I book an appointment it sends the details of the booking... - Source: Hacker News / about 2 years ago

What are some alternatives?

When comparing Google Tag Manager and Exponea, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Emarsys - B2C marketing automation software.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Pardot - Salesforce B2B marketing automation