Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Userback

Compare Google Marketing Platform VS Userback and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Userback logo Userback

Visual. Feedback. Fast. See any web page through your customers eyes with video screen capture and annotated screenshots.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Userback Landing page
    Landing page //
    2022-03-08

Userback is a customer feedback solution that lets you collect and manage high-quality feedback from websites and applications using video and annotated screenshots.

Built for designers, developers, product managers and web agencies, Userback will save you time by managing feedback for all your projects in one place.

Userback

$ Details
paid Free Trial $59.0 / Monthly (Unlimited feedback)
Platforms
Web Browser Google Chrome Firefox Wordpress Internet Explorer Edge Safari

Google Marketing Platform features and specs

No features have been listed yet.

Userback features and specs

  • Screenshot Capturing: Yes
  • Screen recording: yes
  • Annotations: Yes
  • Integrations: Yes
  • Collaboration Tools: Yes
  • Clean UI: Yes
  • Customizable: Yes
  • Feedback widget: Yes
  • Feedback & Commenting: Yes
  • Free Trial: 14-day free trial, no credit card required
  • GDPR Compliant: Yes
  • Browser Extensions: Yes
  • Branding: Yes

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Userback videos

Userback Demo

More videos:

  • Review - Userback Review on AppSumo
  • Review - Userback Review - Frictional Client / User Feedback, This One You Don't Want To Miss
  • Demo - UserBack: How To Use This Awesome Tool - Website Maintenance Demo
  • Demo - Userback Overview Video

Category Popularity

0-100% (relative to Google Marketing Platform and Userback)
Surveys
100 100%
0% 0
Visual Bug Reports
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Customer Feedback
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Userback

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Userback Reviews

We have no reviews of Userback yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Userback should be more popular than Google Marketing Platform. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Userback mentions (3)

  • What is Userback and how does it work?
    Userback is a game changer! It lets me collect feedback from my users in a snap and share it with my dev team so we can fix things faster. It's saved so many headaches from figuring out where to get started by having everything in one location. Check it out here: https://userback.io/. Source: about 1 year ago
  • Web designers of reddit, how do you effectively do remote design reviews?
    Userback is a good tool for design review & feedback. Source: over 1 year ago
  • Received an Admiral anti-adblock popup despite uBlock Origin installed and annoyance filters enabled
    The userback.io link appears to relate to the site's hovering "feedback" button on the side, which may be regarded by some as an annoyance, though I'd only block it if it doesn't otherwise remove the feedback function on the site. The other three unblocked URLs are all neccessary for the page to load properly along with many other sites on the internet. Source: almost 2 years ago

What are some alternatives?

When comparing Google Marketing Platform and Userback, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Marker.io - Visual feedback and bug reporting tool for websites

Google Forms - Simple web forms from Google.

Usersnap - Usersnap is a customer feedback software for SaaS companies that need to constantly improve and grow their products.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

BugHerd - BugHerd: The Website Feedback Tool for Agencies