Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Panopto

Compare Google Marketing Platform VS Panopto and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Panopto logo Panopto

Panopto is the leading online video platform for businesses and universities. Easily create, host, search, share, and stream videos across your organization.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Panopto Landing page
    Landing page //
    2023-06-30

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Panopto videos

Panopto Video Platform - 3 Minute Introduction

More videos:

  • Review - Panopto Basics Overview
  • Review - Creating a Narrated Presentation on Panopto

Category Popularity

0-100% (relative to Google Marketing Platform and Panopto)
Surveys
100 100%
0% 0
Video Platform
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Video
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Panopto. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Panopto

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Panopto Reviews

Best 5 free online screen recorders with webcam for Chrome
Panopto Express is an online screen recording tool suitable for video course and presentation professionals. If you're one of them and looking for a free online video and webcam capture tool, Panopto Express is an excellent choice. It has no time limit on recording, and there is no need to download or install software, just open the webpage and then you can start recording...
10 Best free screen recorder for mac no watermark
Panopto for Mac is an online screen recorder without watermark. You can use it on various browsers. It only provides 3 recording modes: full screen, application window, and browser. The tool is relatively simple to use and can record HD videos, even 60fps if the hardware supports it.
The Complete List of Video Marketing Tools (Updated for 2022)
Panopto is a live streaming platform that is specially designed for businesses and universities. It provides you with a solution for video management, screen recording, live webcasting, multi-camera video, presentation recording, and analytics. Its video content management (CMS) system allows for the centralization of video streams, playlists, and playback.

Social recommendations and mentions

Panopto might be a bit more popular than Google Marketing Platform. We know about 2 links to it since March 2021 and only 2 links to Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Panopto mentions (2)

  • NoSuchFlowExecutionException on Windows
    I'm relatively new to Northeastern and have been having terrible problems with NoSuchFlowExecutionException errors on my Windows 11 desktop. I get the error in my browser when I go to Canvas at Northeastern or panopto.com, log in with my NU credentials, and authenticate with Duo. It happens frequently in Chrome and Firefox, less in Edge. IT Services told me to clear cookies and use private browser windows, but... Source: almost 2 years ago
  • Hello fellow reddit users. This information is to find and contact me online:
    And the more negative karma this gets the more I record with panopto.com until the negative karma is undone. :| Nothing about this post is a lie either. :|. Source: about 2 years ago

What are some alternatives?

When comparing Google Marketing Platform and Panopto, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Kaltura - Video solutions for media, service providers, enterprises, and education - OTT TV, Webcasting, Enterprise YouTube, VPaaS – live and VOD.

Google Forms - Simple web forms from Google.

Vimeo - Vimeo is a social media app that lets you share and capture videos. You can watch new videos in a variety of different categories, and you can share your own content right from your device. Read more about Vimeo.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Brightcove - | The Leading Online Video Platform |