Software Alternatives & Reviews

Google Marketing Platform VS OptinMonster

Compare Google Marketing Platform VS OptinMonster and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

OptinMonster logo OptinMonster

OptinMonster helps to convert abandoning website visitors into subscribers and customers.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • OptinMonster Landing page
    Landing page //
    2023-06-18

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

OptinMonster videos

Best email optin plugin - OptinMonster review

More videos:

  • Review - What Does OptinMonster Do?

Category Popularity

0-100% (relative to Google Marketing Platform and OptinMonster)
Surveys
100 100%
0% 0
Popups
0 0%
100% 100
Form Builder
100 100%
0% 0
Conversion Optimization
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and OptinMonster. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and OptinMonster

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

OptinMonster Reviews

The 24 Best Email Marketing Tools
Sample review: Optinmonster “has various forms you can embed on your site to help with email conversion but one of the most interesting ones is the popup. You can set the popup only to appear on ‘exit intent’. This means that your website visitor can browse all they want and when they are about to exit the website you can have a popup appearing tempting the visitor to leave...
Source: webbiquity.com

Social recommendations and mentions

Based on our record, OptinMonster should be more popular than Google Marketing Platform. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

OptinMonster mentions (6)

  • How to Promote Podcast on Spotify?
    One of the best ways to promote your podcast is through email marketing. You can do this by sending your subscribers an email whenever you post a new episode. There are many tools out there to help you do this, including OptinMonster. Source: 9 months ago
  • Modals and Lead Gen Forms - How do i create these?
    I think the most popular one is this though: Https://optinmonster.com/. Source: over 1 year ago
  • Yesterday, we launched our Shopify website, and so far, we're pleased with the results!
    Of course, we installed all the necessary plugins like Smart SEO, OptinMonster and ModeMagic, which automates inventory, discount, and sale updates by automatically refreshing badges for discounts, new arrivals, and stock notifications. So far, it has shown to be quite effective in drawing client attention. Source: over 2 years ago
  • After failing several times, I finally did it and got 5k orders for my store.
    OptinMonster to help me improve my site so that I can generate more money from the visitors I already have. Source: over 2 years ago
  • 10 WordPress plugins to make your site GPDR compliant
    OptinMonster is the ultimate popup maker and marketing plugin that helps you get more email subscribers, increase your sales, and grow your business. - Source: dev.to / over 2 years ago
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What are some alternatives?

When comparing Google Marketing Platform and OptinMonster, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Sleeknote - Set up lead capture forms on your website in minutes. No coding required. Sync your new email leads with your favorite email service provider. Try for free.

Google Forms - Simple web forms from Google.

POPUPSMART - A no-code tool to increase e-commerce sales, build email lists and engage with your visitors in just 5-minutes.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

GetSiteControl - Website popup builder & email marketing suite for ecommerce