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Google Marketing Platform VS LinearB

Compare Google Marketing Platform VS LinearB and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

LinearB logo LinearB

LinearB delivers software leaders the insights they need to make their engineering teams better through a real-time SaaS platform. Visibility into key metrics paired with automated improvement actions enables software leaders to deliver more.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • LinearB Landing page
    Landing page //
    2023-08-19

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

LinearB videos

No LinearB videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Google Marketing Platform and LinearB)

Google Marketing Platform

LinearB

Surveys
100 100%
Surveys
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Form Builder
100 100%
Form Builder
0% 0
Predictive Analytics
0 0%
Predictive Analytics
100% 100

User comments

Share your experience with using Google Marketing Platform and LinearB. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and LinearB

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

LinearB Reviews

We have no reviews of LinearB yet.
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Social recommendations and mentions

Based on our record, LinearB seems to be a lot more popular than Google Marketing Platform. While we know about 26 links to LinearB, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

LinearB mentions (26)

  • 🦊 GitLab: A Python Script Calculating DORA Metrics
    LinearB is a SaaS solution that retrieves metrics overtime, some of them being used to calculate DORA Metrics. They also have a Youtube channel that advocate for DORA Metrics and more. - Source: dev.to / 3 months ago
  • 6 Proven Strategies For Being A Great Platform Engineer
    In helping engineering orgs get visibility into developer workflows with LinearB, Dan Lines and Ori Keren discovered that the majority of cycle time was being spent in pull request and code review. They found that:. - Source: dev.to / 10 months ago
  • How to consolidate metrics from across the entire organisation
    LinearB and there are a few cheaper alternatives. Ties in DORA metrics from gut repos and agile project management tools like JIRA. https://linearb.io. Source: 12 months ago
  • Measure Performance and Engagement Meaningfully
    You can also try these alternatives - LinearB, Jellyfish. Source: about 1 year ago
  • 'Software Engineering Dashboards: Types, Risks, and Future' by Margaret-Anne Storey & Christoph Treude
    Some recommended dashboard tools that you can try: Jellyfish, Typo, LinearB. Source: 12 months ago
View more

What are some alternatives?

When comparing Google Marketing Platform and LinearB, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Waydev - Waydev analyzes your codebase from Github, Gitlab, Azure DevOps & Bitbucket to help you bring out the best in your engineers work.

Google Forms - Simple web forms from Google.

GitPrime - GitPrime uses data from any Git based code repository to give management the software engineering metrics needed to move faster and optimize work patterns.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Swarmia - Swarmia is an engineering productivity software trusted by 600+ engineering teams worldwide. Use key engineering metrics to unblock the flow, align engineering with business objectives, and drive continuous improvement.

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