Software Alternatives & Reviews

Google Marketing Platform VS Fivetran

Compare Google Marketing Platform VS Fivetran and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Fivetran logo Fivetran

Fivetran offers companies a data connector for extracting data from many different cloud and database sources.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Fivetran Landing page
    Landing page //
    2023-09-19

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Fivetran videos

Cloud Data Warehouse Benchmark Redshift vs Snowflake vs BigQuery | Fivetran

More videos:

  • Review - Looker + Fivetran: Data Source to Dashboard in an Afternoon
  • Review - The Modern Data Stack: Fivetran + Looker + Snowflake

Category Popularity

0-100% (relative to Google Marketing Platform and Fivetran)
Surveys
100 100%
0% 0
Data Integration
0 0%
100% 100
Form Builder
100 100%
0% 0
ETL
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Fivetran. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Fivetran

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Fivetran Reviews

10 Best ETL Tools (October 2023)
It is a cloud-based ETL solution that supports data integration with data warehouses like Redshift, BigQuery, Azure, and Snowflake. One of the top selling points of Fivetran is its array of data sources, with nearly 90 possible SaaS sources and the ability to add custom integrations.
Source: www.unite.ai
Top 14 ETL Tools for 2023
Overall, Fivetran is a great ETL solution for businesses looking to streamline their data integration process. The platform makes it easy for organizations of any size to move and transform data from multiple sources into an analytics-ready form quickly and cost-effectively. While there have been some issues reported with Fivetran’s customer service and pricing model, the...
Top 10 Fivetran Alternatives - Listing the best ETL tools
Fivetran is a cloud-based Extract-Load-Transform (ELT) platform that allows businesses to connect their data sources and automate the processes of extracting and loading (ETL) data into warehouses and databases such as Google BigQuery Snowflake or Amazon Redshift. It provides more than 300 pre-built connectors that enable users to quickly connect with any third-party...
Source: weld.app
13 data integration tools: a comparative analysis of the top solutions
Fivetran provides an end-to-end solution, allowing users to create connectors, transformations and destinations that cater to their unique needs. A strong coupling with dbt Core and SQL for data transformations offers convenient options for both tech and non-tech users. Less tech-savvy users can rely on more traditional SQL syntax, while dbt Core allows you to create...
Source: blog.n8n.io
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Fivetran is a fully-managed data pipeline with a web interface that integrates data from SaaS services and databases into a single data warehouse. It provides direct integration and sends data over a secure connection using a sophisticated caching layer that helps to move data from one point to another without ever storing a copy on the application server.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Fivetran should be more popular than Google Marketing Platform. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Fivetran mentions (12)

  • Sync Snowflake and Google Sheets
    Even looking past these limitations, internal scripts invariably require development and maintenance time, and as any developer knows, can break at the worst of times :) Method #2: Use Zapier? (https://zapier.com) Want to use Zapier to do this? You can’t. Not only because it doesn’t track deletes, updates to existing records, and only does one way syncs. But because Snowflake isn’t supported. Method #3:... - Source: Hacker News / about 1 year ago
  • Big problem with companies now is they hire data scientist for task that don't require data science practices.
    Disclaimer: I work for Fivetran, a data integration company. Source: over 1 year ago
  • I love data science but hate data engineering
    Disclaimer: I'm a product evangelist for a data integration company called Fivetran, so I'm shamelessly shilling here. Source: almost 2 years ago
  • Which webflow theme is this?
    I really like the theme they’re using on https://fivetran.com. Source: almost 2 years ago
  • A modern data stack for startups
    From experience then, believe me when I say you don't want to build these. Thankfully, ETL products like Fivetran and Stitch run and maintain these extraction processes for you. - Source: dev.to / about 2 years ago
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What are some alternatives?

When comparing Google Marketing Platform and Fivetran, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Hevo Data - Hevo Data is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. Get near real-time data pipelines for reporting and analytics up and running in just a few minutes. Try Hevo for Free today!

Google Forms - Simple web forms from Google.

Stitch - Consolidate your customer and product data in minutes

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Talend Data Integration - Talend offers open source middleware solutions that address big data integration, data management and application integration needs for businesses of all sizes.