Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Figma

Compare Google Marketing Platform VS Figma and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Figma logo Figma

Team-based interface design, Figma lets you collaborate on designs in real time.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Figma Landing page
    Landing page //
    2023-04-19

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Figma videos

Figma UI Design Tutorial: Get Started in Just 24 Minutes!

More videos:

  • Demo - What is Figma

Category Popularity

0-100% (relative to Google Marketing Platform and Figma)
Surveys
100 100%
0% 0
Design Tools
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Prototyping
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Figma

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Figma Reviews

  1. Everything you need for design

    My favorite tool right now.

  2. Figma: An Essential Tool for Web Designers and Collaborators

    Figma, a versatile cloud-based design software, stands out among design tools due to its real-time collaboration feature. It caters not only to web design but also to print projects. Offering an intuitive interface and powerful features, it allows simultaneous editing, eliminating the hassle of file sharing. Figma's adaptability covers website, mobile app, and print layout design, supported by an array of customizable templates.

    Beyond designers, collaborators benefit from Figma's capabilities too. Project managers and clients can offer real-time feedback, streamlining reviews and expediting project progress. Its pricing model, featuring a free version with limited features and a paid option, suits various budgets, ensuring accessibility to freelancers and larger agencies alike.

    Core features like real-time collaboration, prototyping, and reusable design elements distinguish Figma. These features facilitate efficient design iterations, ensuring consistency and enabling users to test ideas before development. The tool's emphasis on seamless collaboration makes it a valuable asset for teams, fostering clear communication through comments directly on the design file.

    🏁 Competitors: Adobe XD, Framer, Sketch, Moqups
    👍 Pros:    Real-time collaboration|Versatility|Intuitive user interface|Feedback and communication|Prototyping capabilities|Accessibility
    👎 Cons:    Learning curve|Internet dependency|Limited free version|Security concerns|Complexity in large projects
  3. The best designing app for your website!

    It is user friendly app with alot of modern features which give your website a cool look

    🏁 Competitors: Adobe Illustrator
    👍 Pros:    Easy to use|User friendly interface
    👎 Cons:    Expensive

10 Best Figma Alternatives in 2024
Figma is the preferred tool of many professionals in the field of interactive design, real prototyping and graphic design. Figma simplifies and speeds up the brainstorming process with its online whiteboards and loaded frames. There are other collaborative design and prototype platforms available except Figma, which is definitely among the best. It’s too difficult for some...
Top 10 Figma Alternatives for Your Design Needs | ClickUp
Whatever your reason for seeking a Figma alternative, there are plenty of options that can help you ace the design game. In this article, we’ll introduce you to the top 10 Figma alternatives, discuss their pros and cons, and help you find the best solution for your design workflows.
Source: clickup.com
Figma Alternatives: 12 Prototyping and Design Tools in 2024
Prototyping is a concept where you and your team draft a version of a product. For many designers, Figma is the go-to design platform to do this. However, if you’re looking for an alternative to Figma, look no further, as we’ll list 12 of the best prototyping and design tools available in 2023.
5 Figma Alternatives for UI & UX Designers
I think it’s a fair assessment that more than people being upset about Adobe having acquired Figma, it’s the fear of losing access to these community-curated resources. Integrating a community aspect might prove beneficial, whether you’re a paid or free design tool. And even more so if the day does come when Adobe decides to pull the plug on Figma and stuff it inside...
Source: stackdiary.com
16+ Best Web Design Software in 2022 (Ranked by a Trusted Expert)
The free version of Figma can be used forever, which is nice since other programs like Ghost and Abode Dreamworks only offer a free trial period. Additionally, what makes Figma stand out is that its premium plans are free for students and educators.

Social recommendations and mentions

Based on our record, Figma seems to be a lot more popular than Google Marketing Platform. While we know about 101 links to Figma, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Figma mentions (101)

  • How to build a Good Portfolio Website - My Approach.
    Planning and Design: Adobe Xd (but you can also try Figma). - Source: dev.to / 3 months ago
  • Ask HN: What's the best way to write a book in Markdown?
    Hey, I've wrote a few books (https://kerkour.com/books) with only markdown, https://excalidraw.com and https://figma.com I've detailed my complete setup and shared the Dockerfile that I use to convert the markdown into ebooks (EPUB, PDF and Kindle) on my blog: https://kerkour.com/book-self-publishing-pandoc. - Source: Hacker News / 7 months ago
  • Build Products that don’t SUCK
    Create a low-fidelity mockup or wireframe of your MVP using tools like Balsamiq, Sketch, or Figma. Or use an easier-to-use tool like Uizard, which also has text-to-design capabilities. Source: 10 months ago
  • Syncing Figma Variables and StyleDictionary with GitHub Actions
    Figma recently announced its new Variables product, allowing you to define and manage your design tokens directly within Figma. I have been experimenting with Figma Variables for a few weeks and am reasonably impressed with how it works. In this article, I'll share how I've been using Figma Variables to support my design projects and how I've been syncing them with my codebase with GitHub Actions and... - Source: dev.to / 10 months ago
  • The Legend of Zelda: Tears of the Kingdom - Figma Link Figure Revealed: TotK Ver. Goodsmile
    Did anyone else think of Figma the design software or is it just me? https://figma.com. Source: 11 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Figma, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Adobe XD - Adobe XD is an all-in-one UX/UI solution for designing websites, mobile apps and more. 

Google Forms - Simple web forms from Google.

Invision - Prototyping and collaboration for design teams

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Sketch - Professional digital design for Mac.