Software Alternatives, Accelerators & Startups
Register | Login

Google Marketing Platform VS Convert Experiments

Compare Google Marketing Platform VS Convert Experiments and see what are their differences

UserGuiding
Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Convert Experiments logo Convert Experiments

A/B Testing Software Convert.com - the best solution for Agencies and eCommerce companies that focus on Convert Rate Optimization using A/B testing software, multivariate testing software or split testing software.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Convert Experiments Landing page
    Landing page //
    2023-07-06

Google Marketing Platform features and specs

  • Integration with Google Ecosystem
    Seamlessly works with other Google services like Google Ads, Google Analytics, and YouTube, providing a unified platform for comprehensive digital marketing efforts.
  • Data-Driven Insights
    Offers robust analytics and reporting tools, enabling marketers to make informed decisions based on real-time data and performance metrics.
  • User-Friendly Interface
    Includes a well-designed and intuitive user interface that makes it easy for marketers of all levels to navigate and utilize its features effectively.
  • Campaign Management
    Facilitates efficient campaign management with tools for planning, executing, and monitoring marketing activities across multiple channels.
  • Scalability
    Designed to cater to businesses of all sizes, from small startups to large enterprises, enabling growth and scalability.

Possible disadvantages of Google Marketing Platform

  • Cost
    Can be expensive for small businesses, especially when you start adding premium features and services.
  • Steep Learning Curve
    While the interface is user-friendly, mastering all the features and effectively utilizing the full potential of the platform may require significant time and training.
  • Complexity
    With its vast array of tools and functionalities, the platform can become quite complex, which might overwhelm some users.
  • Privacy Concerns
    Being a Google product, there are ongoing concerns about data privacy and how user data is handled and utilized.
  • Limited Support
    Some users have reported that customer support can be limited or slow, which can be problematic if issues arise that need quick resolution.

Convert Experiments features and specs

  • User-Friendly Interface
    Convert Experiments provides a straightforward and intuitive interface, making it accessible for users of all skill levels to set up and run experiments without requiring extensive technical knowledge.
  • Advanced Targeting Capabilities
    The platform offers detailed targeting options, allowing users to segment visitors and tailor experiments to specific audience groups, enhancing personalization and relevance.
  • Integrations with Major Platforms
    Convert Experiments supports seamless integrations with major third-party tools and platforms like Google Analytics, facilitating data synchronization and comprehensive analysis.
  • Robust Support and Resources
    Convert provides a wealth of resources, including documentation, webinars, and responsive support, to assist users in maximizing the effectiveness of their experimentation efforts.
  • Privacy and GDPR Compliance
    The platform is designed with privacy in mind, ensuring compliance with GDPR standards and providing tools to manage visitor data securely.

Possible disadvantages of Convert Experiments

  • Learning Curve for Advanced Features
    While the basic setup is straightforward, mastering advanced features and strategies may require additional learning and experience, which could be challenging for beginners.
  • Cost Considerations
    For small businesses or startups, the cost of using Convert Experiments might be a concern, as pricing can be higher compared to some competitors depending on the plan chosen.
  • Limited Customization in Lower Tiers
    Users on lower-tier plans might find some limitations in terms of customization and access to certain advanced features, which could restrict experimentation capabilities.
  • Complexity in Large-Scale Deployments
    Organizations with extensive traffic and numerous experiments might experience complexity in effectively managing and scaling their testing strategies on Convert Experiments.

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Convert Experiments videos

No Convert Experiments videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Google Marketing Platform and Convert Experiments)

Google Marketing Platform

Convert Experiments

Surveys
100 100%
Surveys
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Conversion Optimization
0 0%
Conversion Optimization
100% 100

User comments

Share your experience with using Google Marketing Platform and Convert Experiments. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Convert Experiments

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Convert Experiments Reviews

We have no reviews of Convert Experiments yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Marketing Platform should be more popular than Convert Experiments. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 2 years ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 3 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 3 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 4 years ago

Convert Experiments mentions (1)

  • How Convert.com Grew to $4m ARR (B2B SaaS Case Study)
    I had the pleasure to speak with Dennis Van Der Heijden, Founder of Convert.com (CRO and A/B testing tool). Source: about 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Convert Experiments, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Optimizely - A/B testing you'll actually use.

Google Forms - Simple web forms from Google.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

TestIt.so - Create experiments in just a few clicks and start improving your conversion rate today. No coding required. Want to be sure your landing page converts? Test it!

Loading...