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Google Marketing Platform VS Cognito Forms

Compare Google Marketing Platform VS Cognito Forms and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Cognito Forms logo Cognito Forms

Cognito Forms is an advanced, yet easy-to-use online form builder that allows you to create powerful forms.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Cognito Forms Landing page
    Landing page //
    2022-10-21

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Cognito Forms videos

+ Add

Getting Started with Cognito Forms

More videos:

  • Review - Introduction to Calculations - Cognito Forms

Category Popularity

0-100% (relative to Google Marketing Platform and Cognito Forms)

Google Marketing Platform

Cognito Forms

Surveys
52 52%
Surveys
48% 48
Form Builder
50 50%
Form Builder
50% 50
Forms And Surveys
51 51%
Forms And Surveys
49% 49
Ad Networks
100 100%
Ad Networks
0% 0

User comments

Share your experience with using Google Marketing Platform and Cognito Forms. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Cognito Forms

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Cognito Forms Reviews

27 Best Typeform Alternatives In 2022 (Free & Paid)
Cognito Forms is quite affordable too, with paid plans starting at $15 per month. The most expensive plan (Enterprise) costs $99 per month, allows for unlimited form submissions, and provides 100GB of storage.
Source: marketsplash.com
The 11 Best Online Form Builder Apps in 2019
On Cognito Forms' free plan, you can create unlimited forms with all of the features above and accept up to 500 entries per month. You'll only pay a one percent fee for accepted payments (through Stripe), and you only need to upgrade if you need more than one user, want to remove the Cognito Forms branding, start getting thousands of responses, or need more advanced features...
Source: zapier.com

Social recommendations and mentions

Cognito Forms might be a bit more popular than Google Marketing Platform. We know about 2 links to it since March 2021 and only 2 links to Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Cognito Forms mentions (2)

What are some alternatives?

When comparing Google Marketing Platform and Cognito Forms, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Google Forms - Simple web forms from Google.

Jotform - Free Online Form Builder & Form Creator

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Wufoo - Wufoo's HTML form builder helps you create online web forms. Use our web form creator to power your contact forms, online surveys, and event registrations.

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