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Google Marketing Platform VS Ariba

Compare Google Marketing Platform VS Ariba and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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  3. » Reviews
  4. » Alternatives

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Ariba logo Ariba

Ariba is a software and information technology services platform providing companies with collaborative business commerce solutions.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Ariba Landing page
    Landing page //
    2023-09-22

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Ariba videos

+ Add

SAP Ariba 2017 in review

More videos:

  • Tutorial - The Dyson Airwrap 🤩 - REVIEW & TUTORIAL | ARIBA PERVAIZ
  • Tutorial - Dyson Styling Set & Airwrap Beachwave - REVIEW & HAIR TUTORIAL | ARIBA PERVAIZ

Category Popularity

0-100% (relative to Google Marketing Platform and Ariba)

Google Marketing Platform

Ariba

Surveys
100 100%
Surveys
0% 0
Small Business
0 0%
Small Business
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Accounting
0 0%
Accounting
100% 100

User comments

Share your experience with using Google Marketing Platform and Ariba. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Ariba

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Ariba Reviews

Top 17 Best Contract Management Software for Small Business
Ariba Network and SAP Ariba procurement software to collaborate more effectively on contract management, financial supply chain management & much more.
Source: cllax.com
11 Best Contract Lifecycle Management (CLM) Software (2022)
SAP Ariba specializes in creating core templates and unified terms so that repeatable, consistent conditions help buyers and suppliers save time and reduce errors.
Source: whatfix.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Ariba mentions (0)

We have not tracked any mentions of Ariba yet. Tracking of Ariba recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and Ariba, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Precoro - Precoro is a robust procure-to-pay system for your business. Automated purchasing, simple sourcing and spend analytics — all in one easy-to-use platform!

Google Forms - Simple web forms from Google.

Procurify - Reinvent the way organizations spend to make the purchasing process more accessible, manageable and convenient.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Conga Contracts - Conga Contracts is management solution designed to accelerate and simplify contract negotiations in Salesforce.

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