Software Alternatives & Reviews

Google Marketing Platform VS Anyword

Compare Google Marketing Platform VS Anyword and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Anyword logo Anyword

An AI platform for creating effective marketing copy, trained on tens of millions of successful ads.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Anyword Landing page
    Landing page //
    2023-09-15

Anyword is a platform where marketers can generate and optimize their marketing copy with the help of AI.

You can generate ad copy for Facebook, Google, Instagram, Native, Twitter, LinkedIn, and more. Improve your landing page headline, CTAs, and product descriptions. Generate email subject lines that will make your open rates skyrocket. Generate blog post outlines, titles, and paragraphs that are made to engage.

Trained on over $250M worth of ad spend, Anyword knows what works and converts. Every variation is given a Performance Prediction Score, which can forecast how well it will do. In field tests the score has been proven to be right 76% of the time, so you can confidently choose the top performers that suit you, saving countless hours and endless budgets on A/B testing.

Anyword also offers more advanced features including dynamic landing page text optimization, connection to your ad accounts to ensure your brand voice is consistent, and other advanced options.

Anyword

$ Details
paid Free Trial $19.0 / Monthly ("Starter", "AI text generation", "Predictive Performance Score")
Release Date
2021 February

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Anyword videos

Introducing Anyword

More videos:

  • Tutorial - ULTIMATE ANYWORD REVIEW AND Tutorial 2021 | #copywritingwithAI
  • Review - Anyword Review - Ai Copyrighting Software - Conversion.ai Alternative

Category Popularity

0-100% (relative to Google Marketing Platform and Anyword)
Surveys
100 100%
0% 0
Writing Tools
0 0%
100% 100
Form Builder
100 100%
0% 0
AI
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Anyword

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Anyword Reviews

Best Jasper AI Alternatives & Competitors in 2024 [Free/Paid]
Struggling to find the right words to keep your target audience engaged? Try Anyword. This AI writing platform offers a suite of powerful tools and features that assist copywriters and marketers in crafting compelling content that resonates with their target audience. Be it Google ads copy, landing pages content, long form blog content, or even email subject lines and copy,...
Source: addlly.ai
13+ Jasper AI Alternatives & Competitors 2022 [Ranked]
But now, they’re giving you access to a free account that you can use for a month. However, the Anyword free plan only allows you to generate up to only 1000 words per month, which is grand when you’re just starting off.
The 11 Best CopyAi Alternatives to Generate Content in 2022
Anyword also focuses on sales copy for ads and headlines. One of the best features is its predictive performance score that helps you choose the best copy as you create content.

Social recommendations and mentions

Based on our record, Anyword should be more popular than Google Marketing Platform. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Anyword mentions (6)

  • AI as a Writer's aly? - by Ghanshyam Digital
    6. Copy.ai Copy.ai is an AI writing tool that is specifically designed for copywriters. Copy.ai can help you create high-converting copy for ads, landing pages, and email campaigns. Copy.ai is a great tool for anyone who wants to improve their copywriting skills. Www.copy.ai 7. Scalenut Scalenut is an AI writing tool that can help you create content that is optimized for search engines. Scalenut can help you... Source: 10 months ago
  • 10 best tools for bloggers and content creators
    8.- Anyword: It provides personalized, artificial intelligence-generated content for your customers and audiences. It has a useful tool – the predictive performance score – which can tell you how well your text will be received by your audience and help you create copy that increases your conversions. Source: over 1 year ago
  • Using various AI for (automated) content-generation
    Create repeated/large amount of AI-written content, ie blogs/articles/scenarios/etc, on xy topic (maybe like Anyword or AI Writer). Source: over 1 year ago
  • 5+ Best AI Copywriting Tools You Must Have in 2022
    Anyword has been at forefront of AI in copywriting since 2012 To teach its system which copy works best for different audiences, Anyword spends $250 million in ad advertising. Source: almost 2 years ago
  • Mensa Convention over the H1 on the drive home.
    The best ideas don’t win - when the internet + social media algorhythm dilemma + mega donor fascists + AI bots writers meet and convince people through fear mongering of false realities. The first amendment needs to be amended. Source: over 2 years ago
View more

What are some alternatives?

When comparing Google Marketing Platform and Anyword, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Copy.ai - We have created the world's most advanced artificial intelligence copywriter that enables you to create marketing copy in seconds!

Google Forms - Simple web forms from Google.

Copysmith - GPT-3 powered content marketing that feels like magic

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Jasper.ai - The Future of Writing Meet Jasper, your AI sidekick who creates amazing content fast!