Software Alternatives & Reviews

Google Marketing Platform VS Ahrefs

Compare Google Marketing Platform VS Ahrefs and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Ahrefs videos

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Category Popularity

0-100% (relative to Google Marketing Platform and Ahrefs)
Surveys
100 100%
0% 0
SEO Tools
0 0%
100% 100
Form Builder
100 100%
0% 0
SEO
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Ahrefs. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Ahrefs

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Ahrefs Reviews

  1. Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    🏁 Competitors: SEMRush

Comparing the Best Moz Alternatives for 2023
Ahrefs is undoubtedly one of the most potent Moz alternatives available on the market today. This powerful SEO tool offers comprehensive data and insights on backlinks, keywords, content, and more.
11 SE Ranking alternatives you must check out
A popular and highly regarded SEO tool, Ahrefs offers a wealth of features to help improve your website's search engine rankings and online visibility. Read on to learn about its features.
9 Best Moz Alternatives and Their Pros and Cons
Ahrefs prides itself on having an immense database with over 12.8 billion keywords, 13.4 billion indexed pages for content research, and 212.3 million domains in the backlink index. Some users, however, have pointed out potential inaccuracies in estimates and some difficulty in comprehending the data. Similar to Moz Pro, Ahrefs does not include features specifically tailored...
Source: seranking.com
Best SE Ranking Alternatives in 2023
Both Ahrefs and SE Ranking are powerful SEO tools that can help with various aspects of search engine optimization. SE Ranking has more total SEO features, while Ahrefs offers a larger set of keyword and domain backlink data for competitor analysis.
15 Best Moz Alternatives
So far, the pros outweigh and make Ahrefs one of the best Moz alternatives. But the biggest pain of using Ahrefs is their paid plans. Yes, the prices bite. So, we compiled a list of Ahrefs alternatives that will not burn a hole in your pocket.

Social recommendations and mentions

Based on our record, Ahrefs seems to be a lot more popular than Google Marketing Platform. While we know about 110 links to Ahrefs, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Ahrefs mentions (110)

  • How to Identify Content Refresh Candidates, In Detail
    Next up, let's find articles ranking between 4 and 15.  To do this, you'll log into Ahrefs and use site explorer on the target site, navigating to "top pages."  Here's what that looks like for our property, makemeaprogrammer.com. - Source: dev.to / 4 months ago
  • I figured out about the backlinking strategy that you can apply to your SEO.
    Did you know that securing backlinks from industry giants like Ahrefs, SEMrush, Get First Page, and Search Engine Land can be a game-changer for your online presence? 📈💻. Source: 5 months ago
  • 2024 Google SEO Checklist: A List of Tips for Website Optimization
    Analyze competitors’ link configuration files (analyze and study competitors’ external link configuration, which can be detected through Ahrefs analysis tool);. Source: 6 months ago
  • Why My Domain Authority Dropped
    Even When I checked my site on https://ahrefs.com/ he shows approx 350 domain with high DA and PA. Source: 6 months ago
  • Migrating from Shopify to custom coded site. What should we do to maintain SEO and ranking?
    Audit the heck out of the new platform. Shopify is a bit rigid, sure, but it's also quite optimized and they have solid performance requirements. Your new site should be equally good, at least when tested with: PageSpeed Insights / Lighthouse, Google Rich Results tester (for structured data), Ahrefs (for site health), Pentest-Tools.com Website vulnerability scanner (for site security), WAVE (for accessibility),... Source: 6 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Ahrefs, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Google Forms - Simple web forms from Google.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters