We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
No Latana videos yet. You could help us improve this page by suggesting one.
One of our customers said: Our small mining operation needed to go from paper based process to digital forms. At first, Google forms allowed us to use this Web-based platform that lets individuals and businesses of all sizes build customizable forms to conduct surveys and generate real-time response charts.
We saw that a small sample of our field workers quickly adopted the new way of working.
Step 1: accomplished.
Now unto step 2.
How do we deploy this unto our whole team? We needed email notifications, offline response collection when without wifi on the field. Our CIO and his director of operations needed deep data and trends analysis as well. Our inspectors, when doing their audits, needed to capture approx. 25 high definition pictures, some audio notes and a video which wasn't really possible with google forms.
So, we can 100% credit the use of google forms to our transition towards a paperless process, but as we navigated saashub.com a little more, we were able to discover a world of alternatives. We strongly suggest to start using google forms before undergoing a big implementation plan towards such enterprise level inspection tools like nspek or even cheaper solutions like prontoforms.
I am not sure if we would start with google's solution first if we would to do this digital transformation all over, but it did allow us to discover it's limits pretty quickly.
At some point, we needed custom fields and functions, and none of us was able to code, so the nSpek training that comes with the application definitely sets it's self apart, giving us full autonomy.
Based on our record, Latana seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.