Software Alternatives, Accelerators & Startups

Google Analytics VS Stape.io

Compare Google Analytics VS Stape.io and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Stape.io logo Stape.io

The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Stape.io Landing page
    Landing page //
    2023-10-31
  • Stape.io Dashboard | Stape
    Dashboard | Stape //
    2024-02-12
  • Stape.io Create container | Stape
    Create container | Stape //
    2024-02-12
  • Stape.io Create CAPIG | Stape
    Create CAPIG | Stape //
    2024-02-12

Embrace server-side tracking with Stape to better grasp user actions, trust your data, speed up your website, and boost your digital marketing.

Why choose server-side tracking with Stape?

  • Switch to first-party cookies to keep up with third-party cookie depreciation.
  • Get around ad blockers for reliable data.
  • Enhance ad attribution and data analysis through server-to-server integration.
  • Control the data shared with vendors for better security.
  • Move to tracking with first-party data in a world without cookies.
  • Get richer user data for more focused marketing.

What Stape offers:

  • Hosting for server-side Google Tag Manager, available worldwide and in the EU.
  • Hosting for Meta's Conversions API Gateway.
  • A variety of apps, plugins, templates, and extensions.

Benefits of Stape:

  • Cost-effective: starting at $20 for hosting. Logs are included.
  • User-friendly: easy setups and clear dashboards.
  • Enhanced tracking with powerful integrations and templates.
  • Helpful support and a community to assist with server-side tracking.
  • Compliant with security standards: ISO 27001, HIPAA, and GDPR.

Stape.io

Website
stape.io
$ Details
freemium $20.0 / Monthly (Up to 500,000 requests/month per container)
Platforms
Web Browser Windows Google Chrome Mac OSX Linux Safari Wordpress Shopify WooCommerce Facebook Slack BigCommerce Telegram TikTok Twitter Reddit Rakuten Mixpanel GA4 Attentive Hubspot Matomo Pinterest Brevo Microsoft Ads
Release Date
2020 September

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Stape.io features and specs

  • Servers
  • Hosting
  • Alerts & Notifications
  • Free Trial
  • Cookie Keeper
  • Custom GTM and GA4 Loader
  • Multi Domains
  • Anonimyzer
  • Logs
  • GEO Headers
  • User Agent Info
  • File proxy
  • Global CDN
  • Autoscaling
  • Own CDN
  • GTM Standards
  • Monitoring

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Stape.io videos

Meta's Conversions API Gateway hosting by Stape

More videos:

  • Demo - Server Google Tag Manager hosting from Stape
  • Tutorial - How to Setup Facebook Conversion API

Category Popularity

0-100% (relative to Google Analytics and Stape.io)
Analytics
98 98%
2% 2
Web Analytics
100 100%
0% 0
Security & Privacy
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

Questions and Answers

As answered by people managing Google Analytics and Stape.io.

What makes your product unique?

Stape.io's answer:

  • Custom Loader: enjoy enhanced tracking accuracy and better campaign attribution by extending cookie lifetimes and setting first-party cookies.
  • Global CDN: experience faster webpage loading times, improving both site performance and user satisfaction.
  • Anonymizer: safeguard user privacy and ensure GDPR compliance with data anonymization capabilities.
  • Cookie Keeper: maintain valuable tracking data with extended cookie lifespans, even under strict browser restrictions.
  • Multi-Domain Support: simplify your tracking across multiple sites or languages with easy subdomain mapping to one server container.
  • Autoscaling: ensure your site performs optimally at all times with resources that automatically scale to meet your needs without additional costs.
  • API Access: unlock custom integration possibilities, enhancing the utility and customization of your platform.
  • GEO Headers: enhance your event data with precise geographical information for more targeted marketing efforts.
  • User Agent Info Enhancement: receive detailed device and browser information for more nuanced user analysis.
  • Logs Access: gain valuable insights into your tracking setup for effective troubleshooting and optimization.

Why should a person choose your product over its competitors?

Stape.io's answer:

  • Cost-effective: starting at $20 for hosting. Logs are included.
  • User-friendly: easy setups and clear dashboards.
  • Enhanced tracking with powerful integrations and templates.
  • Helpful support and a community to assist with server-side tracking.
  • Compliant with security standards: ISO 27001, HIPAA, and GDPR.

How would you describe your primary audience?

Stape.io's answer:

Data-tracking experts, tech-savvy digital marketers, digital marketing agencies, and everyone who just started their server-side journey or is looking for a more efficient solution.

What's the story behind your product?

Stape.io's answer:

Stape started in 2020 as hosting for server-side tagging. We wanted to implement server-side tracking on our sites and our client’s sites and found no easy way to do that without clear documentation on how to set it up. We decided to build a tool that will simplify server-side tracking. Over time, Stape has evolved into a comprehensive infrastructure offering custom scripts, tags, plugins, tones of education materials, and a supportive community, all aimed at simplifying server-side tracking.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Stape.io

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Stape.io Reviews

We have no reviews of Stape.io yet.
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Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Stape.io. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Stape.io mentions (7)

  • Comprehensive conversion tracking?
    Also... there's no way of me writing this without it appearing rude... I can see the data collection implemented on your site, but I'm in the UK and I haven't been asked to provide any consent for you to collect and use my data. This is something stape.io gets absolutely perfect. Source: over 1 year ago
  • SST - Firefox enhanced tracking protection
    I recently installed server side tracking (through stape.io) for one of my e-com clients and we saw a rise in "unassigned traffic" in GA4. Source: over 1 year ago
  • Multiple Domains On 1 Server Side Container
    If they cannot handle that, there are services like stape.io that make the process easier. Source: over 2 years ago
  • Facebook pixel help?
    I will use stape.io for server site tracking. Source: over 2 years ago
  • Is Google Analytics still useful when every Ad blocker blocks it?
    Btw, you can also set GA up with https://stape.io/ to bypass adblockers. Or your own setup. Source: almost 3 years ago
View more

What are some alternatives?

When comparing Google Analytics and Stape.io, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Tracking the solution to the demise of third party cookies.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Tag Concierge - Affordable GTM server hosting. Get live with GTM server container within minutes. Get 7 days free, then starting at $15 per month without events limits.