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Google Analytics VS Fivetran

Compare Google Analytics VS Fivetran and see what are their differences

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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Fivetran logo Fivetran

Fivetran offers companies a data connector for extracting data from many different cloud and database sources.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Fivetran Landing page
    Landing page //
    2023-09-19

Google Analytics

Website
analytics.google.com
Pricing URL
-
Release Date
-
Edit details

Fivetran

Website
fivetran.com
Pricing URL
Official Fivetran Pricing
Release Date
2012 January
Startup details
Country
United States
State
California
City
Oakland
Founder(s)
George Fraser
Employees
250 - 499
Edit details

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Fivetran features and specs

  • Automation
    Fivetran automates data integration, eliminating the need for manual coding and reducing maintenance overhead.
  • Scalability
    Fivetran can easily scale its services to handle growing data loads, making it suitable for businesses of various sizes.
  • Wide Range of Connectors
    It supports a broad array of data sources and destinations, allowing for diverse data pipelines.
  • Data Transformation
    Fivetran provides built-in data transformation capabilities, ensuring that data is in the correct format when it reaches the destination.
  • Real-Time Data Syncing
    Fivetran allows for near real-time data syncing, which is crucial for businesses that rely on up-to-date data for decision-making.
  • Reliability
    The service ensures data integrity and reliability, minimizing data loss during transfers.

Possible disadvantages of Fivetran

  • Cost
    Fivetran can be expensive, especially for small businesses or startups with limited budgets.
  • Limited Customization
    The platform offers limited options for customization, which might be a drawback for businesses with unique data integration needs.
  • Complex Setup for Non-Technical Users
    Despite its automation features, the initial setup can be complex for users without technical expertise.
  • Dependency on Third-Party Services
    Reliance on Fivetran means depending on a third party for crucial data integration tasks, which could be risky if the service faces downtime.
  • Data Latency for Some Sources
    While Fivetran supports near real-time syncing for many sources, some data sources might experience latency, affecting the freshness of the data.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Analysis of Fivetran

Overall verdict

  • Fivetran is generally regarded as a good solution for businesses looking for an automated, reliable, and easy-to-use data integration tool. It is particularly beneficial for companies that wish to reduce time and effort spent on managing data pipelines and ensuring accurate data transfer.

Why this product is good

  • Fivetran is considered good due to its ability to automate data integration processes, providing a seamless and efficient way to connect various data sources to your data warehouse. It offers pre-built connectors, automated schema management, and reliable data syncing, which reduces the need for manual coding and maintenance. Its robust security measures and scalability also contribute to its positive reputation.

Recommended for

    Fivetran is recommended for small to large businesses that require efficient data integration from multiple sources into their data warehouse. It is ideal for organizations looking for a fully managed service to simplify their ETL/ELT processes, especially those using cloud-based data warehousing solutions such as Snowflake, BigQuery, or Redshift.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Fivetran videos

+ Add

Cloud Data Warehouse Benchmark Redshift vs Snowflake vs BigQuery | Fivetran

More videos:

  • Review - Looker + Fivetran: Data Source to Dashboard in an Afternoon
  • Review - The Modern Data Stack: Fivetran + Looker + Snowflake

Category Popularity

0-100% (relative to Google Analytics and Fivetran)

Google Analytics

Fivetran

Analytics
100 100%
Analytics
0% 0
Data Integration
0 0%
Data Integration
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
ETL
0 0%
ETL
100% 100

User comments

Share your experience with using Google Analytics and Fivetran. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Fivetran

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Fivetran Reviews

Best ETL Tools: A Curated List
High costs: Fivetran’s pricing model, based on Monthly Active Rows (MAR), is one of the most expensive modern ELT vendors, often 5-10x the alternatives. Fivetran measures MARs based on its internal representation of data. Costs are especially high with connectors that need to download all source data each time or that have nonrelational data because Fivetran converts it into...
Source: estuary.dev
Top 11 Fivetran Alternatives for 2024
Fivetran's pricing is determined by monthly active rows (MAR), which can be unpredictable because of the way Fivetran internally represents data and manages non-relational sources. Additionally, reducing latency significantly increases costs. While a small deployment (2M MARs/month) can cost $700-$2667, 10M MARs/month get you into $10K a month. It is not unheard of for...
Source: estuary.dev
10 Best ETL Tools (October 2023)
It is a cloud-based ETL solution that supports data integration with data warehouses like Redshift, BigQuery, Azure, and Snowflake. One of the top selling points of Fivetran is its array of data sources, with nearly 90 possible SaaS sources and the ability to add custom integrations.
Source: www.unite.ai
15+ Best Cloud ETL Tools
Fivetran is a cloud-based automated ETL tool that simplifies the process of transporting data from various sources to a database or data warehouse. It offers an array of more than 200 connectors to help you to collect data seamlessly from multiple sources at the same time.
Source: estuary.dev
Top 14 ETL Tools for 2023
Overall, Fivetran is a great ETL solution for businesses looking to streamline their data integration process. The platform makes it easy for organizations of any size to move and transform data from multiple sources into an analytics-ready form quickly and cost-effectively. While there have been some issues reported with Fivetran’s customer service and pricing model, the...
Source: www.integrate.io

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Fivetran. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Fivetran mentions (12)

  • Sync Snowflake and Google Sheets
    Even looking past these limitations, internal scripts invariably require development and maintenance time, and as any developer knows, can break at the worst of times :) Method #2: Use Zapier? (https://zapier.com) Want to use Zapier to do this? You can’t. Not only because it doesn’t track deletes, updates to existing records, and only does one way syncs. But because Snowflake isn’t supported. Method #3:... - Source: Hacker News / over 2 years ago
  • Big problem with companies now is they hire data scientist for task that don't require data science practices.
    Disclaimer: I work for Fivetran, a data integration company. Source: almost 3 years ago
  • I love data science but hate data engineering
    Disclaimer: I'm a product evangelist for a data integration company called Fivetran, so I'm shamelessly shilling here. Source: almost 3 years ago
  • Which webflow theme is this?
    I really like the theme they’re using on https://fivetran.com. Source: about 3 years ago
  • A modern data stack for startups
    From experience then, believe me when I say you don't want to build these. Thankfully, ETL products like Fivetran and Stitch run and maintain these extraction processes for you. - Source: dev.to / about 3 years ago
View more

What are some alternatives?

When comparing Google Analytics and Fivetran, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

Stitch - Consolidate your customer and product data in minutes

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Talend Data Integration - Talend offers open source middleware solutions that address big data integration, data management and application integration needs for businesses of all sizes.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Hevo Data - Hevo Data is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. Get near real-time data pipelines for reporting and analytics up and running in just a few minutes. Try Hevo for Free today!

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