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Google Analytics VS Amazon API Gateway

Compare Google Analytics VS Amazon API Gateway and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Amazon API Gateway logo Amazon API Gateway

Create, publish, maintain, monitor, and secure APIs at any scale
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Amazon API Gateway Landing page
    Landing page //
    2023-03-12

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Amazon API Gateway features and specs

  • Scalability
    API Gateway automatically scales to handle the number of requests your API receives, ensuring high availability and reliability.
  • Ease of Integration
    Seamlessly integrates with other AWS services like Lambda, DynamoDB, and IAM, enabling a cohesive environment for developing serverless applications.
  • Built-in Security
    Provides features such as IAM roles, API keys, and AWS WAF integration for safeguarding your APIs from potential threats.
  • Monitoring and Logging
    Supports CloudWatch integration for monitoring API requests and responses, helping you maintain observability and troubleshoot issues effectively.
  • Cost-Effective
    You only pay for the requests made to your APIs and the amount of data transferred out, making it a cost-effective solution for many use cases.
  • Caching
    Built-in caching at the API Gateway level can improve performance and reduce latency for frequently accessed data.

Possible disadvantages of Amazon API Gateway

  • Complexity in Configuration
    Setting up and managing API Gateway can be complex, especially for users who are not familiar with AWS services and cloud infrastructure.
  • Cold Start Latency
    When integrated with AWS Lambda, cold starts can introduce latency which can affect the performance of your API.
  • Cost for High Throughput
    While cost-effective for low to moderate usage, the costs can escalate with high throughput and large data transfers.
  • Debugging Issues
    Diagnosis can be complicated due to the multi-tenant nature of the service and the need to dive into multiple AWS logs and services.
  • Limited Customization
    There might be constraints regarding customizations and fine-tuning your APIs compared to self-hosting solutions.
  • Vendor Lock-in
    Dependence on AWS infrastructure can lead to vendor lock-in, making it challenging to migrate to other cloud providers or solutions.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Amazon API Gateway videos

+ Add

Building APIs with Amazon API Gateway

More videos:

  • Review - Create API using AWS API Gateway service - Amazon API Gateway p1

Category Popularity

0-100% (relative to Google Analytics and Amazon API Gateway)

Google Analytics

Amazon API Gateway

Analytics
100 100%
Analytics
0% 0
API Tools
0 0%
API Tools
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
APIs
0 0%
APIs
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Amazon API Gateway

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Amazon API Gateway Reviews

We have no reviews of Amazon API Gateway yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Amazon API Gateway should be more popular than Google Analytics. It has been mentiond 107 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: over 1 year ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: over 1 year ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Amazon API Gateway mentions (107)

  • 10 Lightweight API Gateways for Your Next Project
    AWS API Gateway is Amazon’s managed gateway service, designed to work seamlessly within the AWS ecosystem. It supports both REST and WebSocket APIs, with HTTP APIs being the lightweight, lower-cost option for simple proxying and routing use cases. - Source: dev.to / 4 days ago
  • 4 Cognito User Pools features you might not know about
    This opens up a world of customization options for controlling app access. For example, we can embed custom data in the ID token for the front-end client to use, enabling guards to restrict content. Alternatively, we can add custom scopes to the access token and implement fine-grained access control in an API Gateway API. All it takes is some Lambda function code, and Cognito triggers it at the right time. - Source: dev.to / 24 days ago
  • Verifying Cognito access tokens - Comparing three JWT packages for Lambda authorizers
    When the built-in Amazon API Gateway authorization methods don’t fully meet our needs, we can set up Lambda authorizers to manage the access control process. Even when using Cognito user pools and Cognito access tokens, there may still be a need for custom authorization logic. - Source: dev.to / about 1 month ago
  • Implementing advanced authorization with AWS Lambda for endpoint-specific access
    The API Gateway includes an endpoint structured like this:. - Source: dev.to / about 1 month ago
  • Turning APIs into Revenue: Passive Income Strategies for Developers
    Amazon Web Services exemplifies this approach with automatic volume discounts that encourage increased usage while maximizing revenue at each consumption level. - Source: dev.to / about 1 month ago
View more

What are some alternatives?

When comparing Google Analytics and Amazon API Gateway, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

AWS Lambda - Automatic, event-driven compute service

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Postman - The Collaboration Platform for API Development

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Apigee - Intelligent and complete API platform

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