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Google Analytics by SumoMe VS Optimizely

Compare Google Analytics by SumoMe VS Optimizely and see what are their differences

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Google Analytics by SumoMe logo Google Analytics by SumoMe

The easiest way to see your Google Analytics

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Google Analytics by SumoMe Landing page
    Landing page //
    2023-09-29
  • Optimizely Landing page
    Landing page //
    2023-10-04

Google Analytics by SumoMe features and specs

  • Ease of Use
    The integration of Google Analytics with SumoMe is straightforward and user-friendly, allowing users who may not be familiar with Google Analytics to easily access their data.
  • Centralized Data
    By integrating Google Analytics within SumoMe, users can manage and view their analytic data alongside other SumoMe tools, providing a more centralized and streamlined workflow.
  • Simplified Interface
    SumoMe provides a simplified interface for viewing Google Analytics data, making it easier for users to quickly understand key metrics without needing to navigate through Google Analytics' more complex dashboard.
  • Time-Saving
    The integration saves time for users by reducing the need to switch between multiple platforms to view data and make informed decisions.
  • Customizable Insights
    Provides customizable data insights and reports that can be more specifically tailored to the user's needs compared to the standard Google Analytics interface.

Possible disadvantages of Google Analytics by SumoMe

  • Limited Features
    The simplification of Google Analytics data within SumoMe might limit access to more advanced features and metrics available in the full Google Analytics platform.
  • Dependency on SumoMe
    Users become dependent on SumoMe’s platform for accessing their Google Analytics data, which can be a drawback if they discontinue using SumoMe or if the integration faces technical issues.
  • Pricing
    Some features and advanced capabilities in SumoMe may require a paid subscription, adding additional costs for users who might already be paying for other analytics and marketing tools.
  • Data Delays
    There might be delays in data syncing between Google Analytics and SumoMe, which could lead to outdated information being presented in the SumoMe dashboard.
  • Security Concerns
    Integrating third-party tools always comes with some security risks, including potential data breaches or unauthorized access to sensitive analytic data.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Google Analytics by SumoMe

Overall verdict

  • Google Analytics by SumoMe can be a useful tool for those looking for a simplified view of their analytics alongside other tools offered by Sumo. However, for advanced users who want full access to Google Analytics' extensive features, it may feel limited. It is a good choice for beginners and intermediate users who prioritize convenience and ease of use over the comprehensive capabilities offered directly by Google Analytics.

Why this product is good

  • Google Analytics by SumoMe (now part of Sumo) integrates Google Analytics data into Sumo's suite of website traffic and conversion tools. Users find it beneficial for providing easy access to important analytics data directly from their website dashboard. The integration allows for a more streamlined approach to viewing and interpreting site statistics, which can be helpful for small to medium-sized business owners who want quick insights without delving deep into Google Analytics itself.

Recommended for

    This tool is recommended for small business owners, bloggers, and marketers who are already using Sumo tools and want a quick, accessible look at their website's performance metrics without switching between multiple platforms. It is particularly suited for those who prefer a user-friendly interface and do not require the advanced analytical features available in Google Analytics.

Google Analytics by SumoMe videos

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Optimizely videos

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Category Popularity

0-100% (relative to Google Analytics by SumoMe and Optimizely)

Google Analytics by SumoMe

Optimizely

Analytics
23 23%
Analytics
77% 77
A/B Testing
0 0%
A/B Testing
100% 100
Marketing
100 100%
Marketing
0% 0
Google Analytics
100 100%
Google Analytics
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics by SumoMe and Optimizely

Google Analytics by SumoMe Reviews

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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Google Analytics by SumoMe and Optimizely, you can also consider the following products

Statsbot - Connect your database, let Statsbot generate data relationships from your database automatically, and get your first insights in a matter of minutes.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Datadeck - Spreadsheets visualized In two clicks

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

StatsGlitch - Insights and Alerts to grow your business. Powerful Google Analytics and Search Console companion.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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