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Google Ad Manager VS Codility

Compare Google Ad Manager VS Codility and see what are their differences

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Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Codility logo Codility

Codility provides a SaaS platform with advanced validation, security and protection features to evaluate the skills of software engineers.
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02
  • Codility Landing page
    Landing page //
    2021-07-20

The Codility platform includes:

CodeCheck - Design role-specific remote skills assessments to screen your technical candidates before moving them to the interview stage.

CodeLive - Host technical remote or onsite interviews via our shared editor using a range of templates and whiteboards.

CodeEvent - Assess thousands of candidates at a time via technical recruiting events and find the best talent faster.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

Codility features and specs

  • Automated Assessment
    Codility provides automated coding assessments that save time for both recruiters and candidates by quickly identifying technical abilities.
  • Standardized Testing
    Codility offers standardized tests, ensuring evaluations are consistent and unbiased across all candidates.
  • Diverse Question Bank
    The platform has a large repository of coding problems that cover a wide range of topics and difficulty levels, catering to various roles and expertise levels.
  • Real-Time Code Execution
    Codility allows for real-time code execution and validation, enabling candidates to see the results of their code immediately.
  • Customizable Tests
    Recruiters can create custom tests tailored to the specific needs of their company or position, making the assessments more relevant.
  • Detailed Reports
    Codility provides detailed reports and analytics on candidate performance, helping hiring managers to make data-driven decisions.
  • Integration Capabilities
    The platform integrates with various Applicant Tracking Systems (ATS) and other HR tools, streamlining the recruiting process.

Possible disadvantages of Codility

  • Cost
    Codility can be relatively expensive, especially for small companies or startups with limited recruitment budgets.
  • Learning Curve
    There might be a learning curve for both recruiters and candidates to get accustomed to the platform and its features.
  • Language Limitations
    While Codility supports multiple programming languages, some niche or less commonly used languages may not be available.
  • Potential Stress for Candidates
    Automated assessments can induce stress for candidates, which might not accurately reflect their true abilities in a real-world setting.
  • Internet Connection Dependency
    A stable internet connection is required to complete assessments, which can be a limitation in areas with unreliable internet access.
  • Limited Collaboration Features
    Codility's focus on individual assessments means it has limited support for evaluating collaborative or team-based coding skills.
  • Algorithm Focus
    The platform often emphasizes algorithmic problem-solving, which may not fully represent the day-to-day coding skills required for certain positions.

Analysis of Google Ad Manager

Overall verdict

  • Google Ad Manager is widely regarded as a strong choice for publishers due to its feature-rich platform, reliability, and seamless integration with Google's ad services. However, it could be complex for beginners and may require a learning curve to fully leverage its capabilities.

Why this product is good

  • Google Ad Manager is a comprehensive ad serving platform suitable for publishers looking to monetize their web content. It offers robust tools for ad inventory management, in-depth reporting capabilities, and integration with Google's powerful advertising ecosystem. The platform supports various ad formats and is designed to optimize ad performance and revenue through advanced targeting options and flexible pricing strategies.

Recommended for

    Google Ad Manager is recommended for medium to large-sized publishers, ad networks, and businesses seeking a comprehensive ad management solution with extensive features. It is particularly well-suited for those who are already invested in the Google ecosystem and have access to technical resources to manage the platform efficiently.

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Codility videos

+ Add

An Introduction to Codility: The Tech Hiring Platform for Engineering Teams

Category Popularity

0-100% (relative to Google Ad Manager and Codility)

Google Ad Manager

Codility

Ad Networks
100 100%
Ad Networks
0% 0
Hiring And Recruitment
0 0%
Hiring And Recruitment
100% 100
Advertising
100 100%
Advertising
0% 0
Online Learning
0 0%
Online Learning
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ad Manager and Codility

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
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Codility Reviews

Examining Top 22 Alternatives to LeetCode
Codility is a platform that helps companies assess the coding skills of developers. They offer a range of online coding tests and assessments that enable employers to evaluate candidates' technical abilities.
Source: www.inven.ai

Social recommendations and mentions

Based on our record, Google Ad Manager should be more popular than Codility. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 10 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

Codility mentions (2)

  • How to Hire Mobile App Developers
    - Technical skills: have they got the walk to match the talk? Programming languages on a resume mean little if candidates are unable to demonstrate their hard coding skills. You can test these skills with technical skill tests, such as the ones created by Codility or HackerRank. - Source: dev.to / about 1 year ago
  • Best Websites Every Programmer Should Visit
    Codility : Verify and improve coding skills. - Source: dev.to / over 4 years ago

What are some alternatives?

When comparing Google Ad Manager and Codility, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

HackerRank - HackerRank is a platform that allows companies to conduct interviews remotely to hire developers and for technical assessment purposes.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

CodeSignal - CodeSignal is the leading assessment platform for technical hiring.

AerServ - AerServ offers monetization solution for mobile publishers.

iMocha - Make intelligent talent decisions.

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