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Google Ad Manager VS AppNexus

Compare Google Ad Manager VS AppNexus and see what are their differences

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Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02
  • AppNexus Landing page
    Landing page //
    2023-06-19

Google Ad Manager videos

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Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to Google Ad Manager and AppNexus)

Google Ad Manager

AppNexus

Ad Networks
91 91%
Ad Networks
9% 9
Advertising
90 90%
Advertising
10% 10
Ad Servers
86 86%
Ad Servers
14% 14
Mobile Ad Network
100 100%
Mobile Ad Network
0% 0

User comments

Share your experience with using Google Ad Manager and AppNexus. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ad Manager and AppNexus

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
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AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Social recommendations and mentions

Based on our record, Google Ad Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ad Manager mentions (3)

  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 2 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: almost 3 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: almost 3 years ago

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Ad Manager and AppNexus, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

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