Software Alternatives, Accelerators & Startups

Go Programming Language VS Supermetrics

Compare Go Programming Language VS Supermetrics and see what are their differences

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Go Programming Language logo Go Programming Language

Go, also called golang, is a programming language initially developed at Google in 2007 by Robert...

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Go Programming Language Landing page
    Landing page //
    2023-02-06
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Go Programming Language features and specs

  • Simplicity
    Go's syntax is simple and consistent, making it easy to learn and use. This simplicity reduces the cognitive load on developers and leads to more readable and maintainable code.
  • Concurrency
    Go provides built-in support for concurrent programming with goroutines and channels, which are easier to use compared to threads and locks in many other languages. This makes it well-suited for developing concurrent and distributed systems.
  • Performance
    Go is a statically typed and compiled language, which allows it to deliver good performance that is competitive with languages like C and C++. The fast compilation times also improve developer productivity.
  • Standard Library
    Go comes with a rich standard library that includes packages for a wide range of applications, from web servers to cryptographic functions. This reduces the need to rely on third-party libraries.
  • Static Typing
    Static typing in Go helps catch errors at compile time rather than at runtime, leading to more robust and reliable code. It also makes the code easier to understand and maintain.
  • Cross-Platform Compilation
    Go supports cross-compilation, allowing developers to easily compile code for multiple operating systems from a single development machine. This is particularly useful for cloud and server applications.
  • Garbage Collection
    The built-in garbage collector helps manage memory automatically, which simplifies memory management and helps prevent memory leaks and other memory-related issues.
  • Strong Tooling
    Go comes with a suite of powerful development tools, including gofmt for code formatting, godoc for documentation, and race detector for detecting race conditions. These tools enhance development efficiency and code quality.

Possible disadvantages of Go Programming Language

  • Lack of Generics
    As of now, Go does not support generics, which means developers often have to write more boilerplate code and may encounter difficulties in writing reusable components.
  • Verbose Error Handling
    Go's error handling can be verbose and repetitive since it does not support exceptions. Developers have to check for and handle errors explicitly after every operation that can fail, leading to more boilerplate code.
  • Limited Standard GUI Library
    Go's standard library lacks built-in support for creating graphical user interfaces (GUIs). This makes it less suitable for desktop application development compared to languages that have robust GUI libraries.
  • Young Ecosystem
    Compared to more mature languages like Java or Python, Go has a relatively younger ecosystem. This means fewer third-party libraries and frameworks, which can limit the options available to developers.
  • Simplistic Type System
    While Go's simple type system makes it easy to learn, it can be restrictive for some tasks. The lack of advanced features like inheritance and generics can make certain types of code harder to write and less expressive.
  • Community Support
    The Go community, while growing, is still smaller compared to major programming languages like Python or JavaScript. This can make it harder to find community support, libraries, and developers with Go expertise.
  • No Tuples
    Go does not support tuples, which are useful for returning multiple values from functions and performing certain data manipulations more easily and expressively.
  • Dependency Management
    Although Go Modules have addressed some issues, dependency management in Go has historically been a pain point and can still be less intuitive compared to other ecosystems.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Go Programming Language videos

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Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Go Programming Language and Supermetrics)
Programming Language
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
OOP
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Go Programming Language and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Go Programming Language and Supermetrics

Go Programming Language Reviews

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Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Go Programming Language seems to be a lot more popular than Supermetrics. While we know about 322 links to Go Programming Language, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Go Programming Language mentions (322)

  • Building Event-Driven Go applications with Azure Cosmos DB and Azure Functions
    The Go programming language is a great fit for building serverless applications. Go applications can be easily compiled to a single, statically linked binary, making deployment simple and reducing external dependencies. They start up quickly, which is ideal for serverless environments where functions are frequently invoked from a cold start. Go applications also tend to use less memory compared to other languages,... - Source: dev.to / 16 days ago
  • The Beauty of Go, Introduction
    This series is about Go, a simple, yet powerful, language that has some unique features in its design. - Source: dev.to / 20 days ago
  • Go for Node developers: creating an IDP from scratch - Set-up
    Nowadays, due to performance constraints a lot of companies are moving away from NodeJS to Go for their network and API stacks. This series is for developers interest in making the jump from Node.js to Go. - Source: dev.to / 9 months ago
  • Testing SingleStore's MCP Server
    To use MCPHost, we'll need to install Go. For example, on an Apple Mac with Homebrew, this is as simple as:. - Source: dev.to / about 1 month ago
  • Deploy HUGO website to Amazon S3 using Pulumi.
    A fast and flexible static site generator built with love by bep, spf13, and friends in Go. - Source: dev.to / about 1 month ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing Go Programming Language and Supermetrics, you can also consider the following products

Python - Python is a clear and powerful object-oriented programming language, comparable to Perl, Ruby, Scheme, or Java.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

C++ - Has imperative, object-oriented and generic programming features, while also providing the facilities for low level memory manipulation

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Nim (programming language) - The Nim programming language is a concise, fast programming language that compiles to C, C++ and JavaScript.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!