Software Alternatives, Accelerators & Startups
Register | Login

FirstHive VS Segment

Compare FirstHive VS Segment and see what are their differences

InboxAlly
Enterprise Email Warmup. Sender Domain Reputation Repair Tool to get out of spam and see open rates more than double in 4 to 14 days. We engage with your emails to teach mailbox providers not to send your email to the spam or the promotions folder. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

FirstHive logo FirstHive

Firsthive enables a Single Customer View (SCV) by building customer identities from data aggregated across online and offline channels.

Segment logo Segment

We make customer data simple.
  • FirstHive Landing page
    Landing page //
    2022-09-15
  • Segment Landing page
    Landing page //
    2023-10-08

FirstHive

Website
firsthive.com
Pricing URL
-
Release Date
-
Edit details

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

FirstHive features and specs

  • Comprehensive Customer Data Platform
    FirstHive offers a robust customer data platform that consolidates data from multiple sources, allowing for a more holistic view of customer interactions and better segmentation.
  • Personalization Capabilities
    FirstHive enables personalized marketing campaigns by using AI to analyze customer data, leading to more targeted and effective marketing efforts.
  • Cross-channel Marketing
    The platform supports a wide range of marketing channels, providing the ability to manage and execute marketing strategies across email, social media, SMS, and more from a single platform.
  • AI-driven Insights
    FirstHive leverages artificial intelligence to deliver insights into customer behavior and preferences, helping marketers make data-driven decisions.
  • Ease of Integration
    The platform is designed to integrate seamlessly with various third-party applications and data sources, enhancing its flexibility and utility within existing technology stacks.

Possible disadvantages of FirstHive

  • Complexity
    Due to its comprehensive features and capabilities, there can be a learning curve for users new to the platform, requiring time and training to fully utilize its potential.
  • Cost
    While pricing may vary based on the specific needs and scale of use, some potential users might find FirstHive's pricing structure to be on the higher side, especially for smaller businesses.
  • Dependence on Internet Connectivity
    As a cloud-based platform, FirstHive requires a reliable internet connection, which might be a limitation for businesses in areas with unstable network access.
  • User Interface
    Some users may find the user interface to be less intuitive or outdated compared to other modern marketing platforms, potentially affecting user experience.
  • Customer Support
    Feedback about customer support can be mixed, with some users reporting delays or difficulties in getting timely assistance with technical issues.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

FirstHive videos

No FirstHive videos yet. You could help us improve this page by suggesting one.

Add video

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to FirstHive and Segment)

FirstHive

Segment

Marketing Automation
100 100%
Marketing Automation
0% 0
Analytics
0 0%
Analytics
100% 100
Email Marketing
100 100%
Email Marketing
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using FirstHive and Segment. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare FirstHive and Segment

FirstHive Reviews

We have no reviews of FirstHive yet.
Be the first one to post

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

FirstHive mentions (0)

We have not tracked any mentions of FirstHive yet. Tracking of FirstHive recommendations started around Mar 2021.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 27 days ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 1 month ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / about 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

What are some alternatives?

When comparing FirstHive and Segment, you can also consider the following products

Adobe Marketo Engage - Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Badgeville - Badgeville provides gamification and social engagement solutions that enable companies to influence and measure user behavior.

Matomo - Matomo is an open-source web analytics platform

Orbtr - Orbtr is the first marketing automation suite for WordPress.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Loading...