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Facebook for Business VS Optimizely

Compare Facebook for Business VS Optimizely and see what are their differences

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Facebook for Business logo Facebook for Business

Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Facebook for Business Landing page
    Landing page //
    2023-09-05
  • Optimizely Landing page
    Landing page //
    2023-10-04

Facebook for Business videos

No Facebook for Business videos yet. You could help us improve this page by suggesting one.

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Facebook for Business and Optimizely)

Facebook for Business

Optimizely

Small Business
100 100%
Small Business
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Business Network
100 100%
Business Network
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Facebook for Business and Optimizely

Facebook for Business Reviews

37 Apps Like Thumbtack To Help You Pick Up More Work in Your Field
allows for in-depth filtering to only show ads to potential leads that will be interested in your business. Don’t let the technical jargon scare you. Facebook Ads is user-friendly and with a small investment, it’s certainly one of the most cost-effective ways to market to gain visibility for your business.
Source: www.housecallpro.com
10 Alternatives To Google And Facebook Ads
As you can see, there are many alternatives to Google Ads and Facebook Ads that diversify your marketing mix. By integrating more channels into to your daily advertising strategy, you will incorporate a larger audience, build a funnel, gain more sales over time, and have touch points across all network types on the web (search engines, app stores, marketplaces, display,...
Source: www.ppchero.com
Want to Diversify Your Marketing? Here Are 7 Alternatives to Facebook
Instagram: The quickest way to diversify your advertising channels if you already use Facebook advertising, as Instagram uses the Facebook ads manager.
Source: au.oberlo.com
The 5 Best Alternatives to Facebook Ads Right Now
We’ve written extensively about using Facebook Ads so check that post for a more complete understanding!
Source: www.mobidea.com
Posting Ads On Facebook Only? You Might Want To Consider These Alternatives
Facebook Ads is considered to be one of the most powerful advertising platforms for ‘n’ number of marketers today. You will be surprised to learn that Facebook is the number one social media platform used by businesses, and around 41% of the small businesses in the US actively incorporate Facebook in their online marketing strategy (eMarketer).
Source: reportgarden.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Facebook for Business and Optimizely, you can also consider the following products

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Fomo - Fomo turns your site into the online equivalent of a busy store

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Buzzstream - Build Relationships. Build Buzz. Web-based software that helps the world’s best marketers promote their products, services and content.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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