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exchangeratesapi.io VS Google Analytics

Compare exchangeratesapi.io VS Google Analytics and see what are their differences

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exchangeratesapi.io logo exchangeratesapi.io

Foreign exchange rates API with currency conversion.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • exchangeratesapi.io Landing page
    Landing page //
    2023-07-02
  • Google Analytics Landing page
    Landing page //
    2023-08-26

exchangeratesapi.io features and specs

  • Free Tier
    Provides a free tier that allows users to access basic currency exchange rate functionalities, which is beneficial for individuals or businesses with limited requirements.
  • Comprehensive Currency Support
    Supports a wide range of currencies, enabling users to access exchange rates for most, if not all, of the currencies they might need.
  • Historical Data Access
    Offers access to historical exchange rates, which can be useful for analysis and comparison over time.
  • API Documentation
    Provides detailed API documentation, making it easier for developers to integrate and use the service effectively.
  • HTTPS Secure Connection
    Ensures data encryption and secure data transmission with HTTPS, protecting users' data from potential cyber threats.

Possible disadvantages of exchangeratesapi.io

  • Limitations on Free Tier
    The free tier may have limitations on the number of API requests or the accessibility of certain features.
  • Potential Downtime
    As with many web-based services, there may be periods of downtime or slower response times, which can affect data retrieval.
  • Access to Premium Features
    Some advanced features may only be available to paying users, which could require an upgrade to a premium plan for full functionality.
  • Data Accuracy
    While generally reliable, there can be discrepancies in exchange rate data, and critical financial decisions should be validated with multiple sources.
  • Dependency on Third-Party Service
    Reliance on a third-party service for exchange rates can pose a risk if the service experiences issues or policy changes.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

exchangeratesapi.io videos

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Google Analytics videos

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Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to exchangeratesapi.io and Google Analytics)

exchangeratesapi.io

Google Analytics

Currency Exchange
100 100%
Currency Exchange
0% 0
Analytics
0 0%
Analytics
100% 100
APIs
100 100%
APIs
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare exchangeratesapi.io and Google Analytics

exchangeratesapi.io Reviews

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Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than exchangeratesapi.io. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

exchangeratesapi.io mentions (19)

  • 10 realtime data sources you won't believe are free!
    Exchange Rate: Their REST API interface delivers currency exchange rate data for hundreds of currencies, allowing up to 1,000 monthly requests for free. - Source: dev.to / over 1 year ago
  • Show HN: Traveler's currency conversion based on location (iOS)
    - Currency: I use a free tier to hourly 'cache' on the repo, latest rates based on https://exchangeratesapi.io [2] (for basic traveler's currency I find this a reasonable balance) - The landing page website [3] is made with SvelteKit, Tailwind and uses Cloudflare Pages. - I hope getting an Android app also, but still confused about the best stack. (CapacitorJS, Kotlin) [1] - Source: Hacker News / over 1 year ago
  • Why my favourite API is a zipfile on the European Central Bank's website
    Here's an API built on top of this data that allows for more fine tuned queries. https://exchangeratesapi.io/ https://github.com/exchangeratesapi/exchangeratesapi. - Source: Hacker News / over 1 year ago
  • How to deal with international customer currencies in stripe integration
    Also, you can do conversion outside of Stripe using an external API, e.g. fixer.io, exchangeratesapi.io etc. Source: over 2 years ago
  • 10 beginner-friendly JavaScript projects
    For this project, you can use one of these two web services: https://fixer.io/, https://exchangeratesapi.io/. These services are generally paid, but both have a free tier that you can use. - Source: dev.to / over 2 years ago
View more

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

What are some alternatives?

When comparing exchangeratesapi.io and Google Analytics, you can also consider the following products

Fixer.io - Fixer provides a free, simple, and lightweight API for current and historical foreign exchange rates and currency conversion. The API tracks rates published daily by the European Central Bank.

Matomo - Matomo is an open-source web analytics platform

ExchangeRate-API - An easy to use, free & reliable Exchange Rate API trusted by tens of thousands of developers since 2010!

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Currencyapi.com - Currencyapi.com is a free, reliable & feature complete currency exchange rates API. 170+ world currencies & 60 second update rate.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

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