Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Adobe Campaign - Adobe Campaign provides campaign, offer, and personalization management capabilities.
Optimizely - A/B testing you'll actually use.
Dynamic Yield - Personalization & customer experience management
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Emarsys - B2C marketing automation software.