Software Alternatives, Accelerators & Startups

EquityZen VS Latana

Compare EquityZen VS Latana and see what are their differences

EquityZen logo EquityZen

Invest in Proven Tech Companies

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • EquityZen Landing page
    Landing page //
    2021-07-22
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

EquityZen videos

A Peek At The Private Markets With EquityZen | Trading Nation | CNBC

More videos:

  • Review - EquityZen Co-Founder Phil Haslett on Bloomberg
  • Review - EquityZen Accredited Investor Explainer Video

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to EquityZen and Latana)
Startups
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Crowdfunding
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, EquityZen seems to be a lot more popular than Latana. While we know about 12 links to EquityZen, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

EquityZen mentions (12)

  • Is investing in pre-IPO a good idea? What are some good platforms to buy pre-IPO stock?
    I've done some research on EquityZen and I'm not sure if it's the right place to invest. This platform is very expensive and way beyond my league since I have to be making around $200,000 a year before I can invest here. Source: over 1 year ago
  • How can I get a loan based on my equity in a private US startup?
    I tried to use EquityZen a few years ago, but unfortunately the company blocked the sale. I also talked to ESO Fund, but they weren't able to work with me since I wasn't a US citizen or resident. I've just sent an application to Quid and have requested a call, so I'm waiting to see if that might be an option. Source: almost 2 years ago
  • Former startup employee not given agreed upon equity
    I'm a former early employee for a startup in California [Deleware Corp] that is still pre-IPO but just raised a Series E with $1B+ post money valuation. I have never seen the capitalization table however recently I was looking at https://equityzen.com/ and noticed that they have a cap table for the company with "Estimated Outstanding Shares". When I looked at this and started comparing to my total equity and... Source: almost 2 years ago
  • Has anyone ever sold pre-IPO vested options before?
    I have options I don't really want to exercise and I know there's a couple companies out there that facilitate this (i.e. https://equityzen.com/, https://secfi.com/, etc). Has anyone done this before? What is the process like? Source: almost 2 years ago
  • I have an oppurtunity to invest in quite a few pre-IPO companies. Looking to budget around 500k for this. Was wondering your thoughts?
    You can find them on https://equityzen.com/ FYI. Source: over 2 years ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing EquityZen and Latana, you can also consider the following products

EquityBee - Get the funding you need to exercise your stock options

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

AngelList - Access top deals through investor-led syndicates

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

StartEngine - StartEngine allows everyday people to invest and own shares in startups and early growth companies. The nation's leading equity crowdfunding platform, StartEngine is changing the way entrepreneurs raise capital.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.