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DoubleClick for Publishers VS AppNexus

Compare DoubleClick for Publishers VS AppNexus and see what are their differences

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DoubleClick for Publishers logo DoubleClick for Publishers

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • DoubleClick for Publishers Landing page
    Landing page //
    2022-10-02
  • AppNexus Landing page
    Landing page //
    2023-06-19

DoubleClick for Publishers videos

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AppNexus videos

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AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to DoubleClick for Publishers and AppNexus)

DoubleClick for Publishers

AppNexus

Advertising
80 80%
Advertising
20% 20
Ad Networks
79 79%
Ad Networks
21% 21
Ad Servers
78 78%
Ad Servers
22% 22
Marketing
100 100%
Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleClick for Publishers and AppNexus

DoubleClick for Publishers Reviews

Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
The first server on our list is one of the best and well known in the market. It hosts a long list of impressive features, is the preferred option for many premium publishers and is called the DFP ad server (DoubleClick For Publishers).
Source: www.monetizemore.com

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

What are some alternatives?

When comparing DoubleClick for Publishers and AppNexus, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Media.net - Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

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