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DoubleClick for Publishers VS OpenX

Compare DoubleClick for Publishers VS OpenX and see what are their differences

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DoubleClick for Publishers logo DoubleClick for Publishers

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • DoubleClick for Publishers Landing page
    Landing page //
    2022-10-02
  • OpenX Landing page
    Landing page //
    2023-02-07

DoubleClick for Publishers videos

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OpenX videos

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OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to DoubleClick for Publishers and OpenX)

DoubleClick for Publishers

OpenX

Advertising
42 42%
Advertising
58% 58
Ad Networks
39 39%
Ad Networks
61% 61
Ad Servers
46 46%
Ad Servers
54% 54
Marketing
100 100%
Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleClick for Publishers and OpenX

DoubleClick for Publishers Reviews

Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
The first server on our list is one of the best and well known in the market. It hosts a long list of impressive features, is the preferred option for many premium publishers and is called the DFP ad server (DoubleClick For Publishers).
Source: www.monetizemore.com

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

What are some alternatives?

When comparing DoubleClick for Publishers and OpenX, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Media.net - Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

AerServ - AerServ offers monetization solution for mobile publishers.

BuySellAds Publisher Pro - Build, sell, and serve custom/native ad units

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