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dotdigital Engagement Cloud VS Adobe Target

Compare dotdigital Engagement Cloud VS Adobe Target and see what are their differences

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LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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dotdigital Engagement Cloud logo dotdigital Engagement Cloud

View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • dotdigital Engagement Cloud Landing page
    Landing page //
    2023-08-18
  • Adobe Target Landing page
    Landing page //
    2022-03-14

dotdigital Engagement Cloud videos

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Adobe Target videos

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Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to dotdigital Engagement Cloud and Adobe Target)

dotdigital Engagement Cloud

Adobe Target

Email Marketing
100 100%
Email Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Conversion Optimization
0 0%
Conversion Optimization
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare dotdigital Engagement Cloud and Adobe Target

dotdigital Engagement Cloud Reviews

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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing dotdigital Engagement Cloud and Adobe Target, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Optimizely - A/B testing you'll actually use.

Omnisend - Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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