Demografy is a consumer-friendly data marketing platform that uses AI to predict customer demographics from names.

Advantages

• Industry-leading up-to 100% coverage of lists
• Accuracy estimate before purchase
• Works with only first names or masked last names enabling privacy and GDPR-compliance

Use cases

• Actionable analytics about your customers to get demographic insights
• Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
• Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of even incomplete lists since all you need to know is names.

OvationCXM, a dba under Boomtown Network Inc., is the Customer Experience Management company helping businesses and their partner ecosystems deliver exceptional customer experiences with complete visibility and precise control so they can own the journey, guide the experience and unleash the benefits.

The OvationCXM Platform (“CXMEngine”) includes pre-built CRM connectors, customer journey orchestration and automation tools, ecosystem aggregation, as well as knowledge delivery and integrated communication solutions in one seamless platform. Customer experience professionals choose OvationCXM because the CXM technology delivers simplicity at a massive scale, streamlining CXM efforts at every customer touchpoint.

To learn more and to join the enterprises delivering exceptional experiences to over 1.5 million businesses, visit www.ovationcxm.com.