Datorama VS Matomo

Datorama

Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

Matomo

Matomo is an open-source web analytics platform

Landing page //
2023-07-30

Landing page //
2023-10-23

Datorama Demo

Matomo videos

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WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

Category Popularity

0-100% (relative to Datorama and Matomo)

Matomo

Marketing Platform

100 100%

Marketing Platform

0% 0

Analytics

0 0%

Analytics

100% 100

Marketing Analytics

100 100%

Marketing Analytics

0% 0

Web Analytics

0 0%

Web Analytics

100% 100

User comments

Share your experience with using Datorama and Matomo. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Datorama and Matomo

Datorama Reviews

Funnel.io Alternatives and Competitors in 2022

If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.

Source: improvado.io

Funnel.io — Data integration platform with 500+ data sources

Datorama is an analytics and data visualisation platform which allows marketers to extract, transform and visualise all their marketing data. They offer many data source integrations (unfortunately the list is not public). Datorama has been acquired by Salesforce in 2018.

Source: www.windsor.ai

The Top 14 Marketing Analytics Tools For Every Business

The biggest challenge that I can tell with the Datorama platform is that the tool is complex and very technical. Teams will often need to utilize an implementation engineer familiar the coding used by company just to get the software properly set up or to make any needed changes. Once the software is set up correctly, the platform is fairly powerful. The tool may be too...

Source: improvado.io

Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics

They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it...

Source: improvado.io

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)

Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.

Source: rishikap372.medium.com

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)

Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.

Source: medium.com

Which tools help you to Measure the Success of your Website

Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.

Source: qpe.co.in

8 Live Website Traffic Tracking Tools to Use in 2023

Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.

Source: geekflare.com

10 Best Google Analytics Alternatives (Free & Paid)

Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

Source: www.socialpros.co

Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than Datorama. While we know about 82 links to Matomo, we've tracked only 1 mention of Datorama. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Datorama mentions (1)

BABA is the most bought stock amongst the biggest investors in America in the the last quarter.
Wow, surprised they haven't been hit with a lawsuit from salesorce https://datorama.com/. Source: over 2 years ago

Matomo mentions (82)

🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 4 months ago
11 Ways to Optimize Your Website
There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
Mobile apps illegally share your personal data
You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 8 months ago
Ask HN: Is Google Analytics that useful?
Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 8 months ago
Companies must stop using Google Analytics
I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 11 months ago

What are some alternatives?

When comparing Datorama and Matomo, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Morphio - Morphio is an advanced-level marketing and analytics software solution that allows you to understand your business data and find the negative aspects of your business number before they start creating any problems.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Datorama vs Funnel.io

Datorama vs Google Analytics

Datorama vs Morphio

Datorama vs Plausible.io

Datorama vs Tercept Unified Analytics

Datorama vs Clicky

Matomo vs Funnel.io

Matomo vs Google Analytics

Matomo vs Morphio

Matomo vs Plausible.io

Matomo vs Tercept Unified Analytics