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DataXu VS Sojern

Compare DataXu VS Sojern and see what are their differences

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DataXu logo DataXu

Marketing analytics for brands and agencies.

Sojern logo Sojern

Sojern is a data-driven traveler engagement platform that delivers marketing, distribution, monetization and insight solutions at scale.
  • DataXu Landing page
    Landing page //
    2023-06-15
  • Sojern Landing page
    Landing page //
    2023-10-14

DataXu videos

+ Add

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Sojern videos

+ Add

Working with Sojern. Episode 1 of the Demand Channels Show

More videos:

  • Review - Reach Your In-Market Travel Audiences with Sojern
  • Review - Attractions Insights and Increasing Online Conversions - FareHarbor and Sojern

Category Popularity

0-100% (relative to DataXu and Sojern)

DataXu

Sojern

Ad Networks
76 76%
Ad Networks
24% 24
Small Business
73 73%
Small Business
27% 27
Marketing Platform
56 56%
Marketing Platform
44% 44
Advertising
100 100%
Advertising
0% 0

User comments

Share your experience with using DataXu and Sojern. For example, how are they different and which one is better?
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Social recommendations and mentions

Sojern might be a bit more popular than DataXu. We know about 1 link to it since March 2021 and only 1 link to DataXu. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: almost 3 years ago

Sojern mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: about 2 years ago

What are some alternatives?

When comparing DataXu and Sojern, you can also consider the following products

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

The Trade Desk - The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Media Innovation Group - A data management platform that gives advertisers and their agencies one dashboard to visualize and understand digital audiences.

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