Software Alternatives & Reviews

DataTap VS Latana

Compare DataTap VS Latana and see what are their differences

DataTap logo DataTap

Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • DataTap Landing page
    Landing page //
    2023-10-14
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Category Popularity

0-100% (relative to DataTap and Latana)
Data Integration
100 100%
0% 0
Data Dashboard
0 0%
100% 100
ETL
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DataTap and Latana

DataTap Reviews

Funnel.io — Data integration platform with 500+ data sources
Adverity offers a data integration and data visualisation platform. Like Datorama, it let’s you connect all marketing data and visualise it in it’s own platform. It also let’s you visualise data in your favorite BI platform such as Data Studio or Power BI
Source: www.windsor.ai

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Latana might be a bit more popular than DataTap. We know about 1 link to it since March 2021 and only 1 link to DataTap. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DataTap mentions (1)

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: almost 3 years ago

What are some alternatives?

When comparing DataTap and Latana, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Workato - Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Segment - We make customer data simple.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.