DataPlay VS Pinecrow

Pinecrow is designed to make life easier for Market Researchers through our two flagship solutions:

1) Survey insights: Pinecrow connects with all major survey execution platforms like Qualtrics, FocusVision Decipher and SurveyMonkey to automatically transform your survey response data to a centralized analytical database. Anyone within your organization can use a simple search, just like a Google search engine to find the right data and insights even from surveys that were done several years ago and long forgotten. Researchers can now spend less time in finding and processing data and more time in generating insights. Pinecrow also comes with automatic visualizations, nested crosstabs and guided statistical analysis and supports both quantitative and qualitative data. You can dive deeper on what matters most from each research project, as well as connect the dots across multiple surveys to reveal hidden connections with new insights to inspire action.

2) Survey management: Pinecrow is the only project management solution for Market Research available in the market that helps streamline your processes and projects. You can leverage our curated templates and build your entire survey workflow with just a few clicks. We have all the tools necessary to plan, organize, track and scale your survey workflows and all other market research activities within the same platform. It has never been so easy to manage dependent, overlapping, and unscheduled tasks.