Software Alternatives, Accelerators & Startups

Datalogix VS V12 Data

Compare Datalogix VS V12 Data and see what are their differences

Datalogix logo Datalogix

Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing.

V12 Data logo V12 Data

V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.
  • Datalogix Landing page
    Landing page //
    2023-08-03
  • V12 Data Landing page
    Landing page //
    2023-09-22

Datalogix features and specs

  • Enhanced Consumer Insights
    Datalogix offers advanced data analytics capabilities, providing businesses with valuable insights into consumer behavior and purchasing patterns, allowing for more informed decision-making.
  • Targeted Advertising
    With Datalogix data, businesses can create highly targeted advertising campaigns, improving ad effectiveness and potentially increasing conversion rates.
  • Integration with Oracle Ecosystem
    As a part of Oracle, Datalogix can be seamlessly integrated with other Oracle solutions, offering a comprehensive suite of tools for data management and business intelligence.
  • Retail and CPG Market Expertise
    Datalogix has significant expertise in retail and consumer packaged goods (CPG) markets, providing specialized data solutions for these industries.

Possible disadvantages of Datalogix

  • Privacy Concerns
    The use of consumer data by Datalogix may raise privacy concerns among consumers, leading to potential reputational risks and the need for stringent data protection measures.
  • Cost of Services
    Implementing Datalogix solutions may involve significant costs, which could be a barrier for smaller businesses or those with limited budgets.
  • Complex Implementation
    Integrating Datalogix into existing systems might require substantial time and resources, complicating the deployment process for some organizations.
  • Dependence on Data Quality
    The effectiveness of Datalogix solutions is heavily dependent on the quality and accuracy of the data collected, which can vary and affect outcomes.

V12 Data features and specs

  • Comprehensive Data Solutions
    V12 Data offers a wide range of services including data enhancement, lead generation, and omnichannel marketing, making it a one-stop solution for comprehensive data needs.
  • Consumer Insights
    The platform provides detailed consumer insights, allowing for highly targeted marketing and personalized consumer interactions.
  • Robust Technology
    V12 Data utilizes advanced AI and machine learning technologies to improve data accuracy and predictive capabilities.
  • Customer Support
    Offers strong customer service with dedicated account managers to help guide users through their data and marketing strategies.
  • Scalability
    Their solutions are highly scalable, suitable for both small businesses and large enterprises, allowing for growth and expansion.

Possible disadvantages of V12 Data

  • Cost
    The comprehensive nature of V12 Data’s services can come with a high cost, which may be prohibitive for startups or smaller businesses.
  • Complexity
    With a wide array of services and features, the platform may have a steeper learning curve for new users.
  • Data Privacy
    The extensive data collection might raise concerns about consumer data privacy and compliance with regulations like GDPR.
  • Integration
    Integrating V12 Data with existing systems and CRMs can sometimes be complicated and require additional IT resources.
  • Dependency on Data Quality
    The effectiveness of V12 Data’s solutions heavily depends on the quality of the data provided, which can vary.

Analysis of V12 Data

Overall verdict

  • Overall, V12 Data is considered a solid choice for companies seeking robust data solutions. However, like any service, effectiveness can vary based on specific business needs, and it's advisable to evaluate their offerings against your requirements.

Why this product is good

  • V12 Data is often appreciated for its comprehensive suite of marketing solutions, including customer acquisition, data enhancement, and data integration services. Their focus on providing high-quality consumer and business data helps companies to precisely target their marketing efforts, enhancing ROI. They also offer a range of data management solutions, which can help businesses improve their overall data strategy.

Recommended for

  • Businesses looking to enhance their customer acquisition strategies
  • Companies needing detailed consumer and business data
  • Organizations aiming to improve their data integration and management processes
  • Marketers seeking to increase the ROI of their campaigns through targeted data

Datalogix videos

DataLogixx Triple Play Pro 128GB Storage Expansion for Phone/Tablet/PC on QVC

More videos:

  • Review - DataLogix GMA7 Feature Interview
  • Review - Datalogix On Air

V12 Data videos

Audiences In Motion New York: Ken Zachmann, V12 Data

Category Popularity

0-100% (relative to Datalogix and V12 Data)
Ad Networks
26 26%
74% 74
Small Business
35 35%
65% 65
Marketing Platform
0 0%
100% 100
Business & Commerce
31 31%
69% 69

User comments

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What are some alternatives?

When comparing Datalogix and V12 Data, you can also consider the following products

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Google Audience Center - 3 votes and 6 comments so far on Reddit

Openprise - Openprise is a data automation solution that automates the analysis, cleansing, enrichment, and unification of your data.

Clearbit - Clearbit provides Business Intelligence APIs

The Trade Desk - The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.