Software Alternatives, Accelerators & Startups

Clutch.co VS Latana

Compare Clutch.co VS Latana and see what are their differences

Clutch.co logo Clutch.co

Ratings and reviews of leading IT, marketing, and business services companies. Clutch is your data-driven field guide for B2B buying and hiring decisions.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Clutch.co Landing page
    Landing page //
    2022-03-24
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Clutch.co videos

How to Get A Higher Rank on Clutch.co (And Why It Matters for Agency Marketing)

Latana videos

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Category Popularity

0-100% (relative to Clutch.co and Latana)
B2B Directory
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Company Reviews
100 100%
0% 0
Business & Commerce
45 45%
55% 55

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Clutch.co and Latana

Clutch.co Reviews

  1. Clutch is Biased Towards Clients

    We have been a part of the clutch listing for the last few years. Suddenly we got a review from an unknown person on our company listing profile. We don't know the reviewer, or we didn't work with him till we got an entirely negative review on our listing (We didn't work with that person, maybe it's done intentionally with our competitor or anyone).

    We informed clutch that we didn't work with such a person in the past. Then why do we have a negative review on our profile? They replied to us to answer feedback on the review with the lowest limit of 250 words. Why should we have to provide feedback to the reviewer with whom we never worked?

    If the review is entirely fake, how is the clutch verifying it? We tried to contact clutch.co, and we got unexpected answers.

    Clutch is biased towards clients only, claiming verification is standard but unable to share how they verified, which is unexpected.


Our Top 15 Software Review Websites
Clutch.co is a B2B marketplace for vendor services. Agencies benefit significantly from this platform because of the personalized, comprehensive business profiles and long-form customer reviews.

Latana Reviews

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Social recommendations and mentions

Based on our record, Clutch.co seems to be a lot more popular than Latana. While we know about 54 links to Clutch.co, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Clutch.co mentions (54)

  • Ultimate Guide to Hire Remote and Dedicated Developers: Fuel Your Startup's Success
    Review websites like Clutch, GoodFirms, DesignRush Freelance portals like TopTal or Upwork Job search portals like talent marketplaces or Angellist. - Source: dev.to / 4 months ago
  • PPC Agency that specializes in a large eComm. 800k + sku's
    Honestly, you might just need a larger agency with more resources. Have a look on https://clutch.co/. Source: 11 months ago
  • add a so called clutchwidget to a page: how to do that?
    Sign in to your Clutch account. Navigate to https://clutch.co Click "Sign In" Sign in via Google or LinkedIn Go to https://vendor.clutch.co/vendor/dashboard/widgets You also can navigate from your user menu. ```. Source: 11 months ago
  • How to generate new leads for Web/App development agency .
    I'm coming from the same field, we had somehow positive experience with clutch.co. Source: 12 months ago
  • What payment plan would you recommend for a web design project?
    I found the web dev teams here https://clutch.co/, maybe you could create an account and market your services there. Good luck! Source: about 1 year ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Clutch.co and Latana, you can also consider the following products

GoodFirms - Find World’s Best IT Companies & Software on GoodFirms. This most trusted B2B research platform holds collection of Reviews, Ratings & Rankings, Company Profile & CEO Interview of over 6000+ IT companies & Software.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Sortlist - Click here, post a project and discover 5 amazing marketing agencies relevant to your business.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

UpCity - UpCity is an online marketplace created to aid small and medium-sized business navigates in the dynamic world of digital marketing.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.